Sticker price isn't the real cost. This guide breaks down what you actually pay across Smile.io, Yotpo, LoyaltyLion, Love Loyalty, Rivo, and BON at 100, 500, 1,500, and 5,000 orders/month — plus the hidden fees most pricing pages don't show.
If you've been pricing loyalty apps for your Shopify store, you've probably noticed something annoying: the pricing pages all look reasonable until you start matching features to plans. The "best price" question isn't really "what's the cheapest sticker price?" — it's "which app gives me the features I actually need for the lowest cost at my order volume?"
This guide compares the 5 biggest Shopify loyalty apps on price-per-feature in 2026. We build Love Loyalty, so the bias is real, but every claim points to a live pricing page you can verify. If by the end a different app gives you better value for your stage, that's a fine outcome.
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Sticker prices for the most popular Shopify loyalty apps look like this:
App
Free plan
Mid-tier
Top tier
Love Loyalty
Up to 150 orders/mo
$79/mo (Growth)
$399/mo (Plus)
Smile.io
Up to 200 orders/mo
$199/mo (Growth)
$999/mo (Plus)
Yotpo Loyalty
Limited free
~$199/mo (Gold)
Enterprise quote
LoyaltyLion
Trial only
~$399-$799/mo
$1,500-$5,000+/mo
Rivo
Free tier
$49/mo
$349/mo
BON Loyalty
Generous free
$25/mo
$99/mo
That's the surface. The real comparison happens when you match plans to features.
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Stage 1: Under 200 orders/month, simple program only
You want points + referrals + basic VIP tiers. You don't need paid memberships, B2B, or deep POS. At this stage, free plans dominate.
Stage 2: 200-2,000 orders/month, want VIP tiers + analytics
This is where pricing gets meaningful. Smile and Yotpo both jump to ~$199/mo at this tier. Love Loyalty's Growth plan covers the same feature set at $79/mo.
Stage 3: 2,000+ orders/month, need paid memberships + B2B + deep POS
This is where the price gap widens dramatically. LoyaltyLion's enterprise tiers run $1,500-$5,000+/mo. Love Loyalty's Plus tier covers comparable features at $399/mo.
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For a Shopify store doing 1,000 orders per month and wanting points + VIP tiers + native POS + Klaviyo integration:
App
Plan
Monthly cost
Annual cost
Native POS included
Klaviyo native
Love Loyalty
Professional
$12
$144
Yes
Yes
BON Loyalty
Basic
$49
$588
No
Limited
Rivo
Standard
$49
$588
Limited
Yes
Smile.io
Starter
$49
$588
Limited
Yes (paid plans)
Yotpo Loyalty
Silver
$199
$2,388
Higher tiers
Yes
LoyaltyLion
Starter
$399
$4,788
Higher tiers
Yes
For a store at this volume, Love Loyalty is roughly:
Step up to 2,500+ orders/month and the Love Loyalty Growth plan ($79/mo, $948/year) still beats Smile Growth ($199/mo, $2,388/yr) by 60%, while adding paid memberships and B2B loyalty that Smile doesn't ship natively.
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Honest assessment — Love Loyalty is not always the right call:
For most $200K-$5M Shopify DTC merchants, the math points to Love Loyalty.
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Sticker price isn't the only cost. Three things to check before signing up for any loyalty app:
1. Per-order overage fees. Some apps charge extra once you exceed the plan's order cap. Love Loyalty pricing is tier-based, not metered. Smile and LoyaltyLion both have order caps with overage triggers.
2. Integration add-on costs. Klaviyo integration on Smile requires the Starter plan ($49/mo) or higher. On Love Loyalty it's included on Free. Apps that gate integrations behind plan tiers add hidden cost.
3. Onboarding fees. LoyaltyLion and Yotpo enterprise tiers commonly charge implementation fees of $2,000-$10,000+. Love Loyalty does not. Onboarding (including founder-led migrations on Plus) is included.
4. Migration costs from existing app. If you're switching, ask what data transfers and whether the new vendor charges for the migration. Love Loyalty's bulk import is free; guided migration is included on Growth and Plus.
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If you're under 150 orders per month, Love Loyalty Free is the cheapest functional loyalty app (with native POS, Klaviyo, and Wallet passes included). Past that, Love Loyalty Professional at $12/mo is the cheapest mid-tier plan with VIP tiers and full integrations.
No. At very low order volumes free plans are fine, but as you scale you want features (paid memberships, B2B, deeper POS) that some cheap plans don't include. Match plan to feature need, not just price.
Three reasons: 1) we're a smaller, focused team with lower overhead than a 200-person company like Yotpo, 2) we don't have a sales-team-driven pricing model, the pricing page reflects what stores actually pay, 3) we believe pricing transparency is a competitive advantage.
Yes. 14-day free trial on any paid plan. The Free plan is also genuinely usable indefinitely for stores under 150 orders/mo.
BON Loyalty has a slightly cheaper Basic tier at $25/mo, but excludes paid memberships, B2B, and deeper integrations. Rivo's Standard is comparable to Love Loyalty Professional. For pure points-only programs at very small scale, either works.
It depends on the app. Smile, Yotpo, and LoyaltyLion all have aggressive pricing curves that scale with order volume. Love Loyalty's tier-based pricing (Professional → Growth → Plus) is flatter — you only step up when you actually need new features, not when you hit an order cap.
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For most Shopify DTC merchants in 2026, the best price/feature ratio belongs to Love Loyalty. The Free plan is genuinely functional at low volume. The Professional, Growth, and Plus tiers are roughly 60-80% cheaper than equivalent Smile, Yotpo, and LoyaltyLion plans while including more features.
If you're at enterprise scale ($5M+ with a CRM ops team), LoyaltyLion's price is defensible. For everyone else, Love Loyalty's pricing is the honest answer to "which loyalty app is best for the price?"
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