If you're choosing a loyalty app before Black Friday, the price you sign up for in September isn't the price you'll pay in November.
Because every loyalty app charges based on monthly orders, and BFCM weekend produces the highest order count most Shopify stores see all year.
So, I compared the best loyalty apps for BFCM sale at 2,000, 5,000, and 10,000 orders a month, alongside the features that change how a program performs over BFCM.
The base price stops predicting your bill somewhere around 2,000 orders. Each figure below is the cheapest plan that covers that volume, with overage included.
Love Loyalty's Plus plan carries no order limit, so a spike month costs the same as a quiet one. Smile.io's Plus plan bills annually only, which means you can't take it for November and leave in December.
Shopify App Store rating: 5.0 out of 5 (317 reviews)
Best for: merchants who want points program, VIP tiers, referrals, paid memberships, and Shopify POS in one single app at a flat pricing.
Love Loyalty is built only for Shopify, and it stores loyalty data in Shopify metafields rather than an external database. Customers redeem in the cart in two steps on every paid plan, so more of the points you gave away in October come back as November orders.
Agradi migrated over a million customers from LoyaltyLion and now processes 90,000 orders a month across seven countries. They added product page placements showing points earned per item, in-cart 1-click redemption for free products, and account page point balances. Their redemption rate reached 47%, and loyalty drives 17% of sales.
"After 2 years of trying different solutions we heard about Love Loyalty and gave it a try. What really attracted us first is that it's optimized for Shopify, has the Built for Shopify badge and that everything is fast, smoothless and optimized both for the merchant and the end customer's experience." — Andries Wesselingh, Data Manager & Website Lead at Agradi
Key features
Pricing
The $79/mo offers 2,000 orders and charges $15 per 100 orders beyond that, which is the lowest price on this list at that volume: Joy charges $129, Smile.io $199, LoyaltyLion $199 before overage, Growave $274, and Yotpo around $499.
$399/mo removes the order cap completely. A November of 10,000 or 25,000 orders costs the same $399 as a February of 5000 orders, which is the one plan on this list where a BFCM spike changes nothing on the invoice.
Customer support
Live chat comes with every plan, including the free one. The $399 plan includes founder-led onboarding, performance audits, and on-demand development.
Shopify App Store rating: 4.6 out of 5 (511 reviews)
Best for: brands that want a launch specialist and program reviews included with the plan.
LoyaltyLion builds your rewards page for you and assigns an onboarding manager on every paid plan. Every tier reports retention, ROI, referral data, customer lifetime value, and RFM segments, so you can see which customers a campaign moved rather than only what it cost.
Three features merchants want for BFCM cost extra or sit higher up. VIP and conditional tiers are an optional add-on at $199/mo. Scheduling bonus point campaigns starts at the quoted tier above it. Redeeming points at checkout is listed as Shopify Plus only on every tier, so a non-Plus merchant can't offer it regardless of what they pay.
Key features
Pricing
Pricing starts at $199/mo and everything above that is priced on request. Additional orders cost $10 per 100. Order caps run to 2,000 on the entry paid plan, 4,000 on the middle one, and 10,000+ at the top.
Customer support
Live chat and email come with every paid plan, alongside the onboarding manager. The quoted tiers add a pre-launch specialist and program performance reviews, twice a year in the middle tier and quarterly at the top, both on request.
Shopify App Store rating: 4.7 out of 5 (941 reviews)
Best for: stores already running Yotpo reviews that want loyalty in the same account.
Yotpo connects loyalty to reviews natively, so customers earn points for reviews, photo reviews, and video reviews without a second integration. If your reviews already live there, keeping loyalty in the same account saves you an integration and gives you one customer view.
VIP tiers, free product redemption, custom rewards, audience-triggered campaigns, and scheduling earning rules in advance all sit on the quoted tier, so you can't price them without a call. The 500-order allowance at $199/mo also means overage starts early in November for most stores.
Key features
Pricing
Paid pricing starts at $199/mo including 500 orders. Additional orders cost $20 per 100 up to 1,000 extra, then $100 per 1,000 beyond that. The two tiers above it are custom quotes.
Customer support
Email support comes with every tier. 24/7 live chat starts at $199/mo. The quoted tiers add an onboarding manager, a customer success manager, and professional services at the top.
Shopify App Store rating: 4.8 out of 5 (1,223 reviews)
Best for: merchants who want loyalty, reviews, and wishlists billed as one app.
Growave gives you photo reviews, questions and answers, review request email series, rich snippets for SEO, a wishlist with a dedicated page and sidebar, and a gift registry from $199/mo, alongside points and referrals with fraud protection. Back-in-stock and on-sale emails go to customers who already told you what they want, which is a warmer BFCM list than a general newsletter.
At $199/mo you get 1,500 orders, the lowest allowance at that price on this list, so you reach overage faster than the price suggests.
Key features
Pricing
$15/mo covers 500 orders, $199/mo covers 1,500, $499/mo covers 3,000, and $999/mo removes the order limit. Overage costs $20, $15, and $10 per 100 orders as you move up.
Customer support
24/7 email support comes with every plan. 24/7 chat starts at $199/mo. Phone support, a customer success manager, and a dedicated launch plan start at $499/mo, and $999/mo includes an enterprise success manager.
Shopify App Store rating: 4.9 out of 5 (4,174 reviews)
Best for: merchants who want prebuilt reporting on program performance rather than building their own.
Smile ships a library of specialized reports that grows with the plan, from 15 reports up to 30+, so you can read how a bonus campaign performed without exporting anything. Signed-in members get a Loyalty Hub showing their balance and available rewards in one place, and on-site nudges remind shoppers of points they haven't spent.
Points bonus events, the feature that seeds balances before a sale, sits above the entry plan. VIP tiers, points expiration, redeeming points at checkout, and the Loyalty Hub all sit a tier above that.
Key features
Pricing
$15/mo covers 500 orders, $79/mo covers 1,000, $199/mo covers 2,500, and $999/mo covers 7,500 on annual billing only. Overage costs $20 per 100 orders at the $199 tier and $5 at the $999 tier.
Customer support
Available
Shopify App Store rating: 4.9 out of 5 (1,698 reviews)
Best for: stores that want to reward social actions alongside purchases.
Joy rewards Instagram, TikTok, and Facebook actions from $129/mo, and pairs that with milestone rewards and a rule engine for building custom earning logic. Social earning gives you something to promote in the weeks before BFCM that costs you nothing until a customer redeems.
Checkout extensions sit behind two gates, the $499/mo plan and Shopify Plus, so cart drawer redemption at $129/mo is the practical route for most stores.
Key features
Pricing
$29/mo covers 500 orders, $129/mo covers 2,000, and $499/mo covers 7,000. The overage rate falls as you move up: $15 per 100 orders, then $10, then $5. That falling rate softens a spike month more than a flat rate does.
Customer support
A knowledge base and live chat come with every plan. A dedicated account manager and a personalized demo start at $129/mo.
Start from your expected November order count, then check which plan carries the features you need, then check the overage rate.
Under 500 orders, the entry plans cover you: $12 on Love Loyalty, $15 on Smile.io, $15 on Growave, and $29 on Joy.
Between 2,000 and 5,000 orders, compare total cost including overage rather than base price. At 5,000 orders you pay $399 on Love Loyalty, $429 on Joy, and $699 on both Growave and Smile.io.
Love Loyalty at $399/mo and Growave at $999/mo both remove the order cap, which matters more above 5,000 orders than feature counts do.
If you need a quoted plan from LoyaltyLion or Yotpo, allow two weeks for the call and contract so you don't lose your seeding window.
And if you sell in physical stores, check POS coverage by plan. Love Loyalty includes POS support from $12/mo, Joy includes its POS extension from $129/mo, and LoyaltyLion limits its $199 plan to a single location.
Love Loyalty is the best loyalty app I'd pick for the BFCM event.
At 2,000 orders you pay $79, the lowest price on this list at that volume, and that plan already includes VIP tiers, paid memberships, and bonus campaigns. Four of the other five apps charge $129 to $199 for tiers alone.
At $399 the order cap disappears. A November of 15,000 or 50,000 orders costs the same as a February of 5000, so you can forecast your bill before the sale instead of reading it afterward. Every other app on this list either meters you past a quota or asks you to book a call.
Want to see what your program would cost and look like at your order volume? Book a demo with our founder.
Launch at least three weeks before the sale. Customers need time to earn points before they can spend them, and a program with empty balances gives nobody a reason to buy. Three weeks also leaves room to fix placements if your product page or cart widget isn't converting.
You pay an overage charge per 100 additional orders, and the rate depends on the app and plan. Love Loyalty charges $15 per 100 at $79/mo, Joy charges $15, $10, or $5 as you move up, Growave charges $20, $15, or $10, Smile.io charges $20 at $199/mo, and LoyaltyLion charges $10. Love Loyalty at $399/mo and Growave at $999/mo carry no cap, so overage doesn't apply.
It depends on the app's billing terms, and one case is clear: Smile.io's $999 plan bills annually only, so it isn't available for a single month. For the apps with monthly billing and published prices, moving up a plan for November is a pricing question you can answer yourself. For quoted plans, ask about contract length on the call before you commit.
Give bonus points during BFCM and let customers redeem after. A discount costs you margin on a sale you were likely making anyway. Bonus points cost you nothing until redemption, and redemption happens in December and January when traffic drops. Yoggies reached a 97.3% participation rate and 82% point redemption running a tiered points program, and 66% of their revenue comes from program participants.
That depends on how you configure it, and most merchants set exclusions so points can't be redeemed on already-discounted items. Check your app's exclusion settings before the sale rather than during it.
Yes, if you start early enough. Yoggies migrated over 100,000 customers with their accumulated points and tier status preserved, and the system was ready in a few weeks. Agradi migrated over a million. Both moved well ahead of a peak period, which is the part to copy. Migrating in the first week of November is not a plan.
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