“After 2 years of trying different solutions we heard about Love Loyalty and gave it a try. What really attracted us first is that it’s optimized for Shopify, has the Built for Shopify badge and that everything is fast, smoothless and optimized both for the merchant and the end customer’s experience. The customer support is outstanding - the migration was fast (even though we had over a million customers), and whenever we needed some extra features, they were done in no time.” - Andries, Data Manager & Website Lead at Agradi
Agradi is a Netherlands-based equestrian brand that has been serving horse and pet owners for over 25 years. Their product catalog includes over 75,000 items and they currently operate localized online stores in 7 countries.
Having moved to Shopify two years ago together with Code (part of Domaine), Agradi built a unified Shopify ecosystem where a loyalty program could easily integrate into their existing storefronts. With this foundation in place, they began exploring loyalty solutions to support their strong base of returning customers.
We sat down for a chat with Agradi’s Data Manager and Website Lead, Andries Wesselingh to ask about their journey:
Andries and the Agradi team wanted a seamless customer experience focused loyalty program where they are able to reward their loyal customers with points that they can redeem for free, branded products and gifts.
Key features they included:
To improve visibility and participation, Agradi added:
The loyalty program is explained in full on their loyalty page, making it easy for customers to understand and engage.
After only a few weeks of introducing their loyalty program with Love Loyalty, Agradi experienced a higher redemption rate thanks to the loyalty placements and a significant portion of driven sales by the app:
“After 2 years of trying different solutions we heard about Love Loyalty and gave it a try. What really attracted us first is that it’s optimized for Shopify, has the Built for Shopify badge and that everything is fast, smoothless and optimized both for the merchant and the end customer’s experience. The customer support is outstanding - the migration was fast (even though we had over a million customers), and whenever we needed some extra features, they were done in no time.” - Andries, Data Manager & Website Lead at Agradi
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