Ironwear launched its first loyalty program with Love Loyalty in summer 2025. Retaining both B2B and B2C customers is a core pillar of their business, and one of the main reasons they migrated from Magento to Shopify was to implement a comprehensive loyalty solution with the advanced features required to serve their diverse customer segments. After evaluating nearly all available options, Ironwear ultimately chose to launch their loyalty program with Love Loyalty.
“We looked for solutions on the Shopify App Store, and talked with every single loyalty app, but none of the apps provided a solution that enables us to create different loyalty program rules for different customer segments. The Love Loyalty team understood what we needed right away, and they even offered to build the custom features that were required. This meant there was no question which solution we’ll use to build our loyalty program.” - Shannan Currier, Digital Marketing Specialist at Ironwear.
Ironwear is a Florida-based safety equipment manufacturer (engineering and producing safety equipment such as protective glasses, earplugs, safety vests and many more), with more than 80 employees and over 40 years in business. While they primarily sell through a nationwide distributor network, when the pandemic hit they launched their e-commerce store to offer PPE (Personal Protective Equipment) products directly to consumers as well as wholesale buyers online.
In 2025, the company migrated from Magento to Shopify, driven largely by the limited loyalty program capabilities on Magento and their strategic need for a flexible loyalty solution. The Shopify migration was managed by Love Loyalty’s agency partner, Pivot, a Shopify Plus Agency. As the migration began, the Ironwear team focused on identifying an all-in-one loyalty platform capable of supporting different reward and redemption structures across their many different customer segments. For example, end users (typically small businesses or individuals) are most motivated by the lowest possible prices to maximize savings, while sales people at larger distributors respond more to earning gift cards and receiving personalized perks. After testing and reviewing demos of nearly all major loyalty apps on Shopify, Ironwear ultimately selected Love Loyalty.
We discussed their challenges and experience with Shannan Currier, Digital Marketing Specialist at Ironwear:
“We looked for solutions on the Shopify App Store, and talked with every single loyalty app, but none of the apps provided a solution that enables us to create different loyalty program rules for different customer segments. The Love Loyalty team understood what we needed right away, and they even offered to build the custom features that were required. This meant there was no question which solution we’ll use to build our loyalty program.” - Shannan Currier, Digital Marketing Specialist at Ironwear
Shannan, Jared Maltz (Ironwear’s Director of Marketing and IT), and the Ironwear team needed a solution that could effectively support several distinct customer segments. They came with a loyalty program requirements list of more than 30 features. While Love Loyalty did not initially meet every requirement, it already covered many key features and the team clearly understood Ironwear’s needs and committed to building the custom functionality required. After these enhancements, Love Loyalty became the only loyalty platform on the market delivering an efficient solution for brands selling to both B2B and B2C audiences, with the ability to configure separate point-earning and redemption rules for each customer segment.
Key features used by Ironwear:
Beyond these capabilities, Love Loyalty successfully delivered the loyalty experience Ironwear and its customers were looking for, resulting in a strong-performing program within just a few months of their launch.
Ironwear’s loyalty program has become a core pillar of their online presence, and an increasing number of their customers are shifting from traditional ordering methods to placing orders online in order to benefit from the advantages of the program:
Shifting customers to online ordering not only helps Ironwear retain them and increase their lifetime value, but also enables the team to better understand their customers, monitor their behavior, and improve company operations.
“The experience with Love Loyalty has been nothing but positive, numbers are going up, even if we only look at the month on month growth in the number of orders. The Love Loyalty team is fast, responsive and they quickly find solutions for each obstacle that comes, and we have every request acknowledged and considered. We’re very happy with our loyalty program and it’s only getting better.” - Shannan Currier, Digital Marketing Specialist at Ironwear
.png)
