The Yoggies team had a loyalty program before switching to Love Loyalty but it wasn’t well designed, cost too much for the company and it was too rigid with no scale of benefits. So they decided to look for another solution and the team at Sounds Good Agency decided to introduce Love Loyalty to Yoggies.
As the brand needed a more complex yet easy-to-understand loyalty program that provides benefits customers care about, it was also clear that there were going to be some custom solutions. Once they learned that with Love Loyalty they can set up such a solution, they decided to go ahead.
“Our agency suggested Love Loyalty, but since we wanted a solution that works and will last, we did our own research as well. Love Loyalty turned out to be the most favorable app when it comes to feature offerings, pricing, and adjustability.” - Jirka Švihálek, CMO at Yoggies
Yoggies is a family-owned company that was created out of necessity, not with a purely business-driven goal. Back in 2005, the founder’s family dog was poisoned. Veterinarians had given up on him, but the founder Jiří Švihálek managed to save him somehow. Unfortunately the poisoning damaged the dog’s digestion, so he barely tolerated any food that would provide the proper nutrition.
So Jiří came up with an idea of yogurt for dogs which stabilized the dogs digestion. After a long period of research, he managed to find a factory in Germany that was able to produce dog food without chemicals and in line with the family’s values. It helped Roxy (their dog), worked well for other dogs in the neighborhood, and gradually the customer base started to grow.
Since then the brand’s growth does not seem to stop with a focus on quality and a wide range of products. Currently, their annual revenue is 300 million CZN (around 14.5M USD).
They started their online shop in 2015 and moved to Shopify in May 2025. Currently, their Shopify webshop is managed by Love Loyalty’s partner agency, Sounds Good Agency.
They launched their first loyalty program years ago which was super beneficial for customers but it was expensive. They needed to change this while keeping their returning customers happy - so it was a tough task.
We had a chat with the company’s CMO, and the son of the founder, Jirka Švihálek:
“Our previous loyalty program was very beneficial for customers, but extremely costly for us, and at the same time very rigid. There was no real room for further growth. We needed a solution that’s highly customizable. Our agency suggested Love Loyalty, but since we wanted a solution that works and will last, we did our own research as well. Love Loyalty turned out to be the most favorable app when it comes to feature offerings, pricing, and adjustability.” - Jirka Švihálek, CMO at Yoggies
Love Loyalty’s setup had to resonate with returning customers yet provide a program that’s beneficial for the brand as well. After developing the needed custom solutions, the program was launched: it offers a multiple tier program based on total spend.
Customers earn points (“Yoggísky”) according to their tier and then redeem them as a discount on purchases. At the moment, the company limits redemption to 1,500 points per order.
Benefits not only include discounts, but additional gifts, access to special events and birthday presents for dogs.
After six months of its launch, both the redemption rate and participation rate is uniquely high:
“The overall process of setting up the new program was fast, even though it needed customizations. Although it has been a challenge to get returning customers to accept the new setup, they have mostly adopted it. The app fulfilled its purpose.” - Jirka Švihálek, CMO at Yoggies
The Migration Challenge
One of the most critical aspects of this project was the massive customer data migration. We needed to migrate over 100,000 customers from the previous loyalty system to the new Love Loyalty platform on Shopify. This wasn't just about transferring customer records - we had to ensure that every customer's accumulated points and their current tier status were accurately preserved during the transition.
This scale of migration presented significant technical challenges. Losing customer loyalty data would have been catastrophic for Yoggies' relationship with their dedicated customer base. The stakes were high, and the margin for error was essentially zero.
Collaborative Problem-Solving
Throughout the migration process, Love Loyalty's team was instrumental in helping us navigate potential issues before they became problems. Their technical expertise and proactive support made what could have been a months-long nightmare into a manageable, well-executed project.
The entire system was ready-to-use in just a few weeks - a remarkably short timeframe considering the complexity and scale of the migration. This rapid implementation was crucial for Yoggies, as they couldn't afford extended downtime or a prolonged transition period that might confuse or frustrate their loyal customer base.
Ongoing Partnership
What sets this collaboration apart is the continued support we receive from Love Loyalty. We maintain close contact with their team, which means we can solve any issues quickly - something that's really important for Yoggies and their customers. This responsive, partnership-oriented approach has been invaluable in ensuring the loyalty program runs smoothly and continues to evolve with Yoggies' needs.
"The technical migration of over 100,000 customers and their loyalty data was seamless thanks to Love Loyalty's support. Having a partner who responds quickly and collaborates closely has been essential for Yoggies' success." - Miroslav Straka - Product Owner in Sounds Good Agency
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