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Biscuiteers migrated their online store from Magento to Shopify in October 2025. On Magento, they used Yotpo for loyalty. After migrating to Shopify, they made the switch to Love Loyalty as it allowed high customizability to the scheme rules and intuitive loyalty solution. Biscuiteers’ Pressie Points Club was launched back in 2019, rewarding customers £1 worth of Pressie Points after spending £10. Besides their online store, the team introduced their loyalty program on Shopify POS in their London store as well.
“The design and the easy-to-use placements on the storefront are brilliant. We have seen excellent results from the scheme in a short time, and the Love Loyalty team have provided amazing customer service, they are super responsive and always open to making custom solutions that work for us.” - Milly Foley, Head of Marketing at Biscuiteers
Biscuiteers is a London-based gifting brand known as “the UK’s original hand-iced biscuit company.” Founded in 2007, they’ve built a premium gifting experience around beautifully designed, hand-iced biscuits packaged in collectible tins and gift boxes - popular for occasions like birthdays, thank you, get well, and new baby.
The company had a loyalty program long before Shopify. When they were on Magento, they first ran a custom setup and later used Yotpo. In October 2025, Biscuiteers migrated their online store from Magento to Shopify because they were seeking a site that was more easily maintained. The migration was also a natural moment to rethink loyalty and relaunch it properly.
The team had a very clear goal for their loyalty offer: make it simple and instantly understandable - customers should earn £1 for every £10 spent.
That’s when Biscuiteers looked for a more flexible loyalty solution - one that could match their exact earning logic, communicate value clearly, and work both online and in-store. They chose Love Loyalty for its high customizability and intuitive customer experience solution.
We spoke with Biscuiteer’s Head of Marketing, Milley Foley:
“Alternative options would require our customers earn 100 points for every £10 they spent, and redeem those 100 points for £1. Which is basically the same as we have now, but it just sounded too complicated for customers. This is when we looked for more innovative solutions and found Love Loyalty.” - Milley Foley, Head of Marketing at Biscuiteers
It’s as simple as the customer promise: Biscuiteers launched Pressie Points Club on Love Loyalty so customers earn £1 worth of Pressie Points for every £10 spent. Customers can earn up to £10 worth of points per order, and they can redeem points on their next purchase - designed to fit naturally with gifting behaviour and repeat occasions.
Beyond purchase-based earning, the team added a couple of high-intent actions that support repeat buying: customers can earn £5 worth of Pressie Points by adding three occasion reminders, and £5 worth of Pressie Points for leaving a review. To make the program truly omnichannel, Biscuiteers also introduced Pressie Points Club on Shopify POS in their London store, so customers can earn and redeem whether they shop online or in person.
And the results speak for themselves. Within a few months of its launch, Pressie Points Club became highly adopted by Biscuiteers’ customers and started driving meaningful revenue:
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