If you run your loyalty program on Upzelo Loyalty, you've probably hit at least one of these limits:
You run a physical store, and Shopify POS only comes on Pro, which costs $433.15/month at 2,000 orders
You want to sell paid memberships or reward wholesale buyers with B2B loyalty, and neither appears on Upzelo's pricing page
You need API access or custom data fields, and both sit on Enterprise from $799/month for stores above 7,000 orders
Below are five Shopify loyalty apps that cover what Upzelo Loyalty gates or leaves out. Each one is checked against the same questions: which plan unlocks each feature, what that plan costs at your order volume, and where the app stops fitting.
Short Answer
For most Shopify stores, Love Loyalty is the strongest Upzelo Loyalty alternative. At 2,000 orders it costs $79/month with Shopify POS, VIP tiers, paid memberships, Klaviyo flows, and Apple and Google Wallet passes, while Upzelo Loyalty asks $433.15/month on Pro just to unlock POS. Points, tiers, and memberships sit in Shopify metafields, so loyalty widgets render as fast as the page itself.
Love Loyalty suits stores that want POS, memberships, B2B loyalty, and wallet passes in one native Shopify app that loads fast.
Toki Loyalty suits brands that want paid memberships and one program across several stores.
CWILL Loyalty fits stores that already use CWILL's reviews or order tracking apps.
Rivo Loyalty fits DTC brands with developers who want to build on a loyalty API.
Kangaroo Loyalty fits retailers running loyalty through Lightspeed or another non-Shopify POS.
Where Upzelo Loyalty's Pricing Pushes You to Upgrade
Upzelo Loyalty includes VIP tiers and wallet passes on Standard, but Shopify POS, migration support, and API access each sit on a higher plan. Each cell below is the lowest monthly price at which that feature is available, so the jumps between plans are easy to spot.
Upzelo Loyalty's price jumps at Shopify POS (Pro, $433.15 at 2,000 orders) and API access ($799+ on Enterprise, aimed at stores above 7,000 orders). Toki Loyalty is generous on features, but adds $0.15 for each order beyond what a plan includes. CWILL Loyalty holds VIP tiers for Growth and quotes Plus from $599 for checkout extensions or API access. Rivo Loyalty moves you from Scale to Plus at $499 once you pass 1,000 orders, and quotes above 2,500. Kangaroo Loyalty sells a single $199 plan and bills $0.20 for each order past 1,000.
On Love Loyalty, the $79 Growth plan already covers VIP tiers, paid memberships, B2B programs, Klaviyo flows, and wallet passes, and POS is available from the first paid plan. The one upgrade worth planning for is the $399 plan, which brings checkout extensions, API access, and unlimited orders.
Why Shopify Merchants Look for Upzelo Loyalty Alternatives
Most merchants leave Upzelo Loyalty over how its plans are gated, not over the core points program.
Standard costs $199/month for 1,000 orders, Pro reaches $433.15/month at 2,000 orders and $622.77/month at 5,000, and 7,000+ orders need Enterprise from $799/month
Shopify POS, Extended Experiences, and migration support all need Pro
API access and custom metadata fields need Enterprise
Paid memberships and B2B loyalty don't appear on Upzelo Loyalty's pricing page
The Shopify App Store listing shows 5 reviews and no Built for Shopify badge, so there's a short public track record to check before you commit
This is why Shopify merchants turn to Upzelo Loyalty alternatives that include POS, memberships, and B2B loyalty at a lower monthly price and scale to unlimited orders without an enterprise quote.
What Each Customer Loyalty App Costs as You Grow
Most loyalty apps price by monthly orders, so the plan you start on rarely matches the one you'll pay for a year later. The figures below use each app's cheapest monthly plan at four order volumes. For a wider breakdown, see how much a Shopify loyalty program costs.
How we calculated it:
Love Loyalty's Growth plan ($79) covers 2,000 orders with VIP tiers and memberships included. Past 2,000 it adds $15 per 100 orders, which makes the $399 unlimited plan the better deal from about 4,100 orders.
Upzelo Loyalty at 2,000 and 5,000 is Pro ($433.15 and $622.77), the plan that includes Shopify POS. Above 7,000 orders, Upzelo Loyalty moves you to Enterprise from $799.
Toki Loyalty reaches $199 at 2,000 orders through its $0.15 per-order fee. Power ($599) covers 5,000 orders, and anything above that is priced as Enterprise.
CWILL Loyalty's Growth plan costs $169 at 2,000 orders and tops out at 3,000. Stores above 3,000 orders move to Plus, quoted from $599.
Rivo Loyalty uses Plus at 2,000 orders ($499, up to 2,500) and a custom quote beyond that.
Kangaroo Loyalty's single plan reaches $399 at 2,000 orders through its $0.20 per-order fee, and some charges may arrive outside your Shopify invoice.
Love Loyalty is the cheapest at 2,000, 5,000, and 10,000 orders, and the only app here with a published unlimited-orders price. At 5,000 orders, Upzelo Pro costs $622.77 for POS support, which is $223.77 more than Love Loyalty's unlimited plan.
What Are the Top Upzelo Loyalty Alternatives for Shopify in 2026
These are the top 5 Upzelo Loyalty alternatives for Shopify in 2026, ranked on pricing at your order volume, the features each plan includes, platform reliability, and customer support:
1. Love Loyalty
Best for: Enterprise Shopify Plus brands that want an all-in-one loyalty app with VIP tiers, paid memberships, referrals, POS integration, Klaviyo flows, Apple and Google Wallet passes, and B2B loyalty, on a native Shopify experience that loads fast
Love Loyalty is the best Upzelo Loyalty alternative for Enterprise Shopify Plus brands that want an all-in-one customer loyalty app with points, VIP tiers, paid memberships, referrals, POS, Klaviyo flows, Apple and Google Wallet passes, and B2B loyalty.
It's built exclusively for Shopify and carries the Built for Shopify badge. It's also the only loyalty app that stores points balances, tier status, and membership data directly in Shopify metafields, enabling faster, native performance across 20+ storefront touchpoints without relying on an external API.
Love Loyalty offers paid memberships, VIP tiers, Apple & Google Wallet passes, and B2B loyalty with separate rules per wholesale segment on one Growth plan at $79/month for up to 2,000 orders. Upzelo Loyalty needs Pro for Shopify POS and doesn't list paid memberships or B2B loyalty on any plan.
Shopify POS and Klaviyo flows come on every paid plan, so in-store earning doesn't wait for an upgrade.
Checkout extensions and API access come on the $399 plan with unlimited orders, where Upzelo Loyalty holds API access for Enterprise above 7,000 orders.
Key features
Shopify POS for earning and redeeming in-store on every paid plan
Paid memberships sold with a one-click checkout upsell (the discount applies to that order)
B2B loyalty for wholesale accounts, with their own earn and redeem rules
Apple and Google Wallet passes that show points and tier on the customer's lock screen
VIP tiers that upgrade automatically by spend or points
20+ storefront placements, including points on product pages and redemption in the cart
Klaviyo flows with points balance and tier status in your emails
Checkout extensions and API access (Plus)
Points, tiers, and memberships kept in Shopify metafields (no external API calls)
Pros
Shopify POS, paid memberships, and B2B loyalty all on a $79/month plan, where Upzelo Loyalty needs Pro for POS alone
API access at $399/month with unlimited orders, instead of an Enterprise quote
Checkout membership upsell that applies benefits to the same order (e.g., Rubino earns ~30% of revenue from paid members)
Migration tested past a million customers (e.g., Agradi, moving from LoyaltyLion)
Free migration on Growth and Plus, where Upzelo Loyalty includes migration support only on Pro
Cons
Shopify only
1.8% fee on membership sales on Growth, 0.8% on Plus
Checkout extensions and API access start on the $399/month plan
Love Loyalty Pricing
Entry Plan
Upzelo Loyalty: $199/mo for 1,000 orders (Standard)
Love Loyalty: $79/mo for 2,000 orders
Why Love Loyalty: 60% cheaper with twice the orders, and adds Shopify POS, paid memberships and B2B programs that Standard doesn't include
Mid Plan
Upzelo Loyalty: $433.15/mo for 2,000 orders (Pro)
Love Loyalty: $79/mo for 2,000 orders
Why Love Loyalty: 82% cheaper at the same 2,000 orders, with POS, VIP tiers, wallet passes and migration support included
Premium Plan
Upzelo Loyalty: From $799/mo for 7,000+ orders (Enterprise)
Love Loyalty: $399/mo for unlimited orders
Why Love Loyalty: 50% cheaper for unlimited orders, with checkout extensions and API access at a published price
Best for: Brands that want paid memberships and one loyalty program across several stores
Rating: 4.9 (95 reviews) | Price: From $199/month at 2,000 orders | Free trial: 14 days
Toki Loyalty is a loyalty and membership app that runs one shared program across several Shopify stores. It's designed for multi-store brands that want memberships and wallet passes without separate tools.
Key features
Shared points and unified gift cards across multiple stores
Paid membership plans billed monthly, annually, or once for life
Wallet passes for Apple and Google with lock-screen push
VIP tiers with cashback, free gifts, and discounts
Affiliate program and community hub
Shopify POS, Klaviyo, Recharge, and Postscript
Pros
Paid memberships and wallet passes on every paid plan
VIP tiers and POS on every plan
Built for Shopify badge
Cons
Every order above a plan's included volume costs $0.15
Dedicated support begins on Growth at $299/month
Stores above 5,000 orders move to Enterprise pricing
Toki Loyalty Pricing
Mid Plan
Toki Loyalty: $199/mo at 2,000 orders
Love Loyalty: $79/mo for 2,000 orders
Why Love Loyalty: 60% cheaper at 2,000 orders, since Toki's $0.15 fee adds $150 past its first 1,000 orders
Premium Plan
Toki Loyalty: $599/mo for 5,000 orders (Power)
Love Loyalty: $399/mo for unlimited orders
Why Love Loyalty: 33% cheaper with no order cap, where Toki quotes Enterprise pricing above 5,000 orders
3. CWILL Loyalty
Best for: Stores that already use CWILL's reviews or order tracking apps
Rating: 4.9 (813 reviews) | Price: From $169/month at 2,000 orders + custom quote | Free trial: 14 days
CWILL Loyalty & Referrals (formerly Loloyal and TrustWILL) is a points, referrals, and VIP app built by the CWILL team. It's designed for stores that already run CWILL's reviews, tracking, or help desk apps.
Key features
Review rewards tied to CWILL Reviews and Judge.me
Points, referrals, and limited-time offers
VIP tiers and a dedicated loyalty page (Growth)
Points and rewards expiration (Growth)
Pop-ups, email notifications, and Klaviyo or Omnisend sync
Program available in 20 languages
Pros
813 reviews and a 4.9 rating
Built for Shopify badge
Shares data with CWILL's other retention apps
Cons
VIP tiers begin on the Growth plan
Checkout extensions and API access sit on custom-priced Plus from $599/month
Growth tops out at 3,000 orders
No wallet passes or paid memberships listed
CWILL Loyalty Pricing
Mid Plan
CWILL Loyalty: $169/mo for 2,000 orders (Growth)
Love Loyalty: $79/mo for 2,000 orders
Why Love Loyalty: 53% cheaper at the same volume, with paid memberships, wallet passes and B2B loyalty that CWILL doesn't list
Premium Plan
CWILL Loyalty: From $599/mo (Plus, custom)
Love Loyalty: $399/mo for unlimited orders
Why Love Loyalty: 33% cheaper, with checkout extensions and API access priced up front instead of quoted
4. Rivo Loyalty
Best for: DTC brands with developers who want to build on a loyalty API
Rating: 4.7 (1,449 reviews) | Price: From $499/month at 2,000 orders + custom quote | Free trial: 14 days
Rivo Loyalty is a points and referrals platform with a developer toolkit covering a JavaScript API, REST API, metafields, and webhooks. It's designed for in-house developers building custom loyalty on Shopify.
Key features
Developer toolkit with REST API and webhooks (Plus)
VIP tiers by spend, orders, or points (Scale)
Referral program (Scale)
Store credit and cashback rewards
Loyalty and referral page builder
Checkout extensions (Plus)
Pros
Shopify POS on every paid plan
SOC 2 Type II compliant
1,449 reviews on the Shopify App Store
Cons
Scale covers up to 1,000 orders ($169/month), then Plus costs $499/month up to 2,500 orders
Above 2,500 orders, pricing is by custom quote
Wallet passes sit in Rivo Accounts from $499/month, and paid memberships in a custom bundle
Rivo's lower plans include only 2 integrations
Rivo Loyalty Pricing
Entry Plan
Rivo Loyalty: $169/mo for 1,000 orders (Scale)
Love Loyalty: $79/mo for 2,000 orders
Why Love Loyalty: 53% cheaper for twice the orders, with wallet passes and memberships in the same plan
Mid Plan
Rivo Loyalty: $499/mo for 2,000 orders (Plus, up to 2,500)
Love Loyalty: $79/mo for 2,000 orders
Why Love Loyalty: 84% cheaper at 2,000 orders, with Klaviyo and 30+ integrations instead of a 2-integration limit
Premium Plan
Rivo Loyalty: Custom quote above 2,500 orders
Love Loyalty: $399/mo for unlimited orders
Why Love Loyalty: A published $399/mo for unlimited orders, where Rivo quotes once you pass 2,500 orders
5. Kangaroo Loyalty
Best for: Retailers running loyalty through Lightspeed or another non-Shopify POS
Kangaroo Loyalty is a loyalty and marketing platform that connects Shopify with Lightspeed and other point-of-sale systems. It's designed for retailers that sell through more than one POS.
Key features
Points, tiers, and personalized offers
SMS, email, and push campaigns built in
Referrals, contests, and reviews
Lightspeed and Shopify POS support
Klaviyo, Mailchimp, Gorgias, and Judge.me
Branded program with your colors and logo
Pros
Loyalty and SMS marketing in one tool
Works with POS systems outside Shopify
Phone, chat, and email support
Cons
One $199/month plan for 1,000 orders, then $0.20 per order
Some charges may be billed outside your Shopify invoice
No wallet passes or paid memberships on the Shopify plan
Kangaroo Loyalty Pricing
Entry Plan
Kangaroo Loyalty: $199/mo for 1,000 orders (Ultimate)
Love Loyalty: $79/mo for 2,000 orders
Why Love Loyalty: 60% cheaper with double the orders, plus memberships, wallet passes and B2B loyalty
Mid Plan
Kangaroo Loyalty: $399/mo at 2,000 orders
Love Loyalty: $79/mo for 2,000 orders
Why Love Loyalty: 80% cheaper at 2,000 orders, billed entirely through Shopify
Premium Plan
Kangaroo Loyalty: $999/mo at 5,000 orders
Love Loyalty: $399/mo for unlimited orders
Why Love Loyalty: 60% cheaper at 5,000 orders, and the price stays flat as you grow
When Should You Stay on Upzelo Loyalty
Upzelo Loyalty still makes sense in a few cases:
Wallet passes and unlimited push notifications come on every plan, including Standard.
24/7 support is included on every plan.
Switch when you need Shopify POS, paid memberships, B2B loyalty, or API access without moving up to Pro or Enterprise.
How to Migrate From Upzelo Loyalty
Export customers, point balances, VIP tiers, and referral credits from Upzelo Loyalty, and list your earning rules and rewards.
Note which customers have Upzelo wallet passes installed, since those passes stop updating once you switch.
Install the new app with widgets hidden, rebuild your rules, and import balances and tiers.
Spot-check ten customers, including one wallet pass holder and one top-tier customer.
Switch the widgets on and uninstall Upzelo Loyalty the same day, so no one earns points in two places.
Email customers that their balances carried over, with a link to add the new wallet pass.
Love Loyalty's team handles migrations at scale. Pet food brand Yoggies moved over 100,000 customers, with points and tier status preserved, and the system was ready in a few weeks.
Find the Best Upzelo Loyalty Alternative for Your Store
Here's the short version:
Love Loyalty is the best fit for most stores leaving Upzelo Loyalty, though the right pick depends on what pushed you to switch.
Scaling an enterprise brand on Shopify Plus? Choose Love Loyalty, with POS, VIP tiers, paid memberships, and B2B on one $79/month plan and unlimited orders at $399/month.
Running several stores on one program? Toki Loyalty shares points and gift cards across all of them.
Running CWILL's reviews or order tracking already? CWILL Loyalty plugs into both.
Have developers who want to build on a loyalty API? Rivo Loyalty's toolkit is made for it.
Selling through Lightspeed or another non-Shopify POS? Kangaroo Loyalty connects them.
Want Shopify POS and paid memberships without paying for Pro? Love Loyalty includes both on its $79/month plan, in one native Shopify app.
Ready to leave Upzelo Loyalty? Book a Love Loyalty demo and the team will plan your migration with you.
Frequently Asked Questions
1. Which loyalty app is the best Upzelo Loyalty alternative in 2026?
Love Loyalty is the best Upzelo Loyalty alternative in 2026. It runs natively on Shopify with loyalty data in metafields, and its $79/month plan covers the POS, memberships, and B2B loyalty that Upzelo Loyalty gates or leaves out.
2. What makes Shopify merchants switch from Upzelo Loyalty?
Shopify merchants switch from Upzelo Loyalty because Shopify POS and migration support need Pro, at $433.15/month for 2,000 orders. API access needs Enterprise from $799/month. Paid memberships and B2B loyalty don't appear on its pricing page.
3. Should a growing Shopify store choose Love Loyalty or Upzelo Loyalty?
A growing store gets more from Love Loyalty. At 2,000 orders, Upzelo Loyalty costs $433.15/month on Pro, the plan that includes POS. Love Loyalty costs $79/month at 2,000 orders with POS, VIP tiers, paid memberships, and wallet passes, and $399/month for unlimited orders.
4. What's the best Upzelo Loyalty alternative for Shopify Plus brands?
For Shopify Plus brands, Love Loyalty is the best Upzelo Loyalty alternative. Plus brands get unlimited orders, checkout extensions, API access, founder-led onboarding, performance audits, and on-demand development on its $399/month plan.
5. How much does Upzelo Loyalty cost?
Upzelo Loyalty Standard costs $199/month for 1,000 orders. Pro costs $433.15/month for 2,000 orders and $622.77/month for 5,000, and adds Shopify POS and migration support. Enterprise starts at $799/month for stores above 7,000 orders.
6. Which Upzelo Loyalty alternatives have paid memberships?
Not all of them. Love Loyalty includes paid memberships from $79/month, Toki Loyalty includes them on its paid plans, and Rivo Loyalty offers them in a custom bundle. With Love Loyalty, a shopper who joins at checkout gets the member discount on that same order.
7. Do any Upzelo Loyalty alternatives offer Apple and Google Wallet passes?
Yes. Love Loyalty includes them from $79/month and Toki Loyalty on its paid plans, so you keep the wallet passes Upzelo Loyalty offers. Customers carry their points and tier on their phone and can show them at the counter.
8. How do I move my Upzelo Loyalty program to a new app?
Love Loyalty's team moves your Upzelo Loyalty point balances and tier statuses for you. Migration is free on the Growth and Plus plans, and the steps above cover what to export first.
