Comparing Growave Loyalty and Love Loyalty? See which plan offer POS, VIP tiers, paid memberships, and B2B loyalty on each app, and what you'll pay.
You're picking a loyalty app for your Shopify store, and Growave and Love Loyalty both made your shortlist. Or you're already on Growave and wondering whether the next plan is worth what it costs.
Both apps offer points, VIP tiers, referrals, and POS. Both carry the Built for Shopify badge. Growave is a broad suite that packages loyalty with reviews and wishlist in one app.
Love Loyalty goes deep on loyalty instead, with native storefront features and paid memberships built for fast-growing Shopify brands. What neither pricing page tells you upfront is which plan carries which feature, and what you pay to reach it.
I compared both apps' published pricing tables feature by feature, matching each one to the plan that includes it.
The sections below cover what each plan costs, which features come with it, and where one app gives you more for the money.
Growave and Love Loyalty price close at entry and split apart at the top.
Growave's $15/mo Entry plan and Love Loyalty's $12/mo Professional plan both include POS at 500 orders a month. If all you need is points, referrals, and in-store support, the two cost within $3 of each other.
The gap opens at VIP tiers. Love Loyalty includes them on its $79/mo Growth plan. Growave doesn't include its VIP program until Growth at $199/mo. That's the same feature, $120/mo apart.
Paid memberships separate the two completely. Love Loyalty sells them from $79/mo at a 1.8% transaction fee, dropping to 0.8% on Plus. Growave lists no membership product on any of its four plans.
At the top, Growave's Unlimited plan costs $999/mo. Love Loyalty's Plus plan costs $399/mo, includes unlimited orders, checkout extensions, and API access, and has no order cap to grow into.
Love Loyalty suits fast-growing Shopify brands that want loyalty depth: paid memberships, VIP tiers, and 20+ native loyalty storefront placements.
Growave suits you if you want product reviews and wishlists in the same app as loyalty.
Love Loyalty's $12/mo Professional plan includes points, free product rewards, a dedicated loyalty page, and referrals at 500 orders a month. Love Loyalty stores its data in Shopify metafields with no external database, so widgets load quickly and customer data stays in Shopify.
Growave's $15/mo Entry plan includes points, referrals, free product rewards, on-site nudges, and analytics at the same 500 orders. Growave holds points expiration and its dedicated loyalty page back until Growth at $199/mo.
Love Loyalty puts redemption in the cart from the free plan onward, so a customer applies points before checkout without leaving the page. Growave's pricing table doesn't list cart redemption as a separate feature, so confirm redemption placement on their live site before relying on it.
Redemption placement affects how many customers use their points. Swederm added redemption directly in the cart alongside product page placements showing points earned, and reached an 11.4% redemption rate within two months of launch.
Love Loyalty includes VIP tiers on its $79/mo Growth plan at 2,000 orders. Growave includes its VIP program on Growth at $199/mo, at 1,500 orders.
Same feature, and Love Loyalty costs $120/mo less while including 500 more orders. Over a year that's $1,440 in subscription alone.
Yoggies built a multi-tier structure based on total spend, where customers earn points at a rate set by their tier and redeem them as discounts, with gifts, event access, and birthday presents for their dogs on top. Their participation rate reached 97.3% and their redemption rate 82%. Tier structures work because customers spend more to hold their status, one of the more reliable ways to increase repeat purchase rate.
Love Loyalty supports paid memberships from its $79/mo Growth plan at a 1.8% transaction fee, dropping to 0.8% on the $399/mo Plus plan. Customers pay a recurring fee for benefits that apply automatically, and a one-click upsell at checkout adds the membership to the order so the discount applies to that same order.
Growave's pricing table lists points, VIP tiers, referrals, gift cards, and store credit. It doesn't list a membership product on any of its four plans.
Rubino sells a $20/year membership with 10% off every order, free shipping, free 90-day returns, and a free 180-day warranty. Members spent $630,000 in 90 days across their 28 Quebec stores, roughly 3x what non-members spent.
Love Loyalty includes Shopify POS support on its $12/mo Professional plan. Growave includes POS on its $15/mo Entry plan.
Both apps put POS on their entry paid tier, so a merchant testing in-store enrollment pays about the same either way. This is one place Growave matches Love Loyalty at the bottom of the range, and the choice comes down to features above POS rather than POS itself.
About 90% of Rubino's memberships sell in-store, so staff needed to enroll customers at the counter in seconds. A lightweight POS widget handles that, and benefits apply before the customer leaves. Félix & Norton sells most of its cookies through physical boutiques, and staff upsell the Big Chunks Club membership with a single tap on Shopify POS. You can book a POS demo to see in-store enrollment on your own setup.
Love Loyalty includes B2B loyalty and customer segments on its $79/mo Growth plan, so business buyers can earn and redeem on different rules than consumers. Growave's pricing table doesn't list a B2B loyalty feature on any tier.
Ironwear sells safety equipment to distributors and individual buyers, and each group responds to different incentives. Small buyers want the lowest price, while sales staff at distributors respond to gift cards and personalized perks, so the two segments needed separate earning and redemption rules. Their redemption rate reached 42% in Q4 2025, with 28% of online sales generated by loyalty members.
Growave includes 24/7 email support on every plan, includes chat support from Growth ($199/mo), and includes phone support, a customer success manager, and a dedicated launch plan from Plus ($499/mo).
Love Loyalty includes live chat on every plan including free, and includes founder-led onboarding, performance audits, and on-demand development on the $399/mo Plus plan.
Growave's customer success manager arrives at $499/mo, the same tier where Love Loyalty's founder-led onboarding starts, so hands-on support costs roughly the same on both. Growave's 24/7 phone support is something Love Loyalty's pricing doesn't list, so if phone access matters to you, that favors Growave.
Love Loyalty includes migration support and has moved large accounts. Growave's pricing table doesn't list migration support on any tier.
Yoggies moved over 100,000 customers from a previous loyalty system, and every accumulated point balance and tier status carried across. The system was ready in a few weeks. Agradi moved over a million customers without losing point balances or tier status, and now runs 90,000 orders a month across seven country stores.
Love Loyalty's Professional plan costs $12/mo with POS, a loyalty page, points expiration, analytics, and 30+ integrations.
Growave's Entry plan costs $15/mo with POS, points, referrals, reviews, and wishlist, but holds the loyalty page and points expiration until $199/mo.
The pick: Love Loyalty for loyalty depth, or Growave if reviews and wishlist matter more than a dedicated loyalty page at this tier.
Love Loyalty's Growth plan costs $79/mo with VIP tiers, paid memberships, B2B loyalty, POS, and Apple and Google Wallet at 2,000 orders.
Growave's Growth plan costs $199/mo with VIP tiers, gift cards, store credit, and chat support at 1,500 orders.
The pick: Love Loyalty. You pay $120/mo less, get 500 more orders, and add paid memberships that Growave doesn't sell.
At 3,000 orders, Love Loyalty's Growth plan costs $79 plus $150 in overage, or $229/mo. Its Plus plan removes the cap at $399/mo. Growave's Plus plan covers 3,000 orders at $499/mo.
The pick: Love Loyalty. Either plan costs less than Growave's $499, and Plus ends the overage entirely.
Growave's Unlimited plan costs $999/mo for unlimited orders, quote-based on annual billing. Love Loyalty's Plus plan costs $399/mo at any volume.
The pick: Love Loyalty. Agradi processes 90,000 orders a month and pays $399, whereas Growave's unlimited tier starts at $999/mo.
Growave's Growth plan at $199/mo covers VIP tiers at 1,500 orders. Love Loyalty's Growth plan covers VIP tiers, B2B loyalty, and paid memberships at 2,000 orders for $79/mo. Switching returns $1,440 a year in subscription.
Growave's Unlimited plan at $999/mo covers unlimited orders. Love Loyalty's Plus plan at $399/mo covers checkout extensions, API access, on-demand development, and unlimited orders, so your bill holds steady as you grow.
The real trade is reviews and wishlists. Growave bundles both with loyalty. Love Loyalty doesn't, so if you want them in one app, that's Growave's case. If loyalty and memberships are the priority, Love Loyalty goes deeper and costs less at every tier that matters.
Book a free demo and bring your Growave configuration, and the team will map your points, tiers, and rewards ahead of the switch. If you're weighing other apps too, we've compared LoyaltyLion and Yotpo the same way.
Picking your first loyalty app? Our guides on how to build a loyalty program on Shopify and choosing an ecommerce rewards platform are the place to start.
Growave's pricing table doesn't list a membership product on any of its four plans. Love Loyalty includes paid memberships from its $79/mo Growth plan at a 1.8% transaction fee, dropping to 0.8% on Plus.
Love Loyalty, at $79/mo against Growave's $199/mo. Love Loyalty's plan also includes 500 more orders.
Yes, from its $15/mo Entry plan. Love Loyalty includes POS from its $12/mo Professional plan. Both put POS on their entry paid tier.
Growave's Unlimited plan costs $999/mo for unlimited orders. Love Loyalty's Plus plan covers unlimited orders at $399/mo with no overage.
Love Loyalty has a free plan covering 150 orders a month. Growave's published plans start at $15/mo, with no free tier listed.
Yes, both from its $15/mo Entry plan. Love Loyalty focuses on loyalty and memberships and doesn't offer reviews or wishlist.
Yes, from its $79/mo Growth plan, with separate earning rules and segments for business customers. Growave's pricing table doesn't list a B2B feature.
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