If you're already on LoyaltyLion, the growing bill is probably what sent you looking for a LoyaltyLion vs Love Loyalty comparison.
The Shopify App Store listings won't help you decide, as LoyaltyLion and Love Loyalty look nearly identical on paper. Both offer points, VIP tiers, referrals, POS support, and the core features you'd expect from any modern Shopify loyalty app. If you're still comparing the wider field, start with our ranking of the best Shopify loyalty and rewards apps.
To see where they actually differ, I compared both LoyaltyLion and Love Loyalty at three order volumes (500, 2,000, and 10,000 orders).
You'll see exactly what each plan costs, which features are included, and how they compare across redemption options, memberships, POS support, integrations, migration, and overall value, so you can decide which loyalty program app is the best fit for your Shopify store.
The prices are where the two apps separate.
So, Love Loyalty is the better pick if you're a Shopify or Shopify Plus brand.
Love Loyalty is a cheaper alternative to LoyaltyLion at every order volume, and each of its plans includes more features. The gap starts at $12 against $199 for 500 orders a month and never closes.
500 orders/mo2,000 orders/mo10,000 orders/moLove Loyalty$12/mo$79/mo$399/mo, no order limitLoyaltyLion$199/mo$249–$349/moNo published price
LoyaltyLion's Classic plan is capped at 2,000 orders and Advanced at 4,000, so past 2,000 the price comes from their sales team. Over a year at 2,000 orders, the difference is $948 against $4,188.
What features each price includes and gates behind the next plan matters as much as the number.
No LoyaltyLion plan includes paid memberships feature.
If you're weighing more than these two, our guide on how to choose an ecommerce rewards platform walks through the criteria.
Cost is the first thing Agradi's data manager Andries Wesselingh mentions about their time on LoyaltyLion: "it was very expensive." After switching, loyalty drove $900k in revenue in under two months, so the cheaper app was also the one making them more money.
The pricing difference comes from how each app is built. Love Loyalty is built exclusively for Shopify and stores every point balance, tier status, and membership record in Shopify metafields, Shopify's built-in system for attaching custom data to customers, products, and orders.
LoyaltyLion runs its own infrastructure outside Shopify, so loyalty data lives in LoyaltyLion's database and its widgets call external APIs to load on your storefront.
The first difference is how rewards connect to your catalog. Love Loyalty works directly with Shopify's product objects, so a free-product reward links up without middleware.
Agradi ran into this on LoyaltyLion: "there we had problems with connecting the products and it took a lot of our time to create custom solutions and solve the problems this app had." Those custom fixes cost agency hours that never show up on a pricing page.
The second is speed. Native widgets read data that's already in Shopify, while widgets that call an outside server can delay Largest Contentful Paint, the Core Web Vitals metric Google uses to measure how fast your main content appears.
The third is privacy. On Love Loyalty, customer data never leaves Shopify, so there's no extra third party holding it. LoyaltyLion syncs customer data out to its own servers.
Love Loyalty puts points redemption directly in the cart. A customer opens the cart, sees their redeemable points next to the total, taps once, and the discount applies. No coupon code, no popup, no separate claim screen. It works on any Shopify plan.
On LoyaltyLion, redeeming points at checkout requires the Shopify Plus checkout extension, so stores on standard Shopify redeem through vouchers and rewards instead. Agradi rebuilt their program around the in-cart flow and reached a 47% redemption rate after migrating, with 17% of total sales driven by the app.
Redemption rate matters because points only change behavior when customers spend them. A program nobody redeems from is a cost with no repeat orders behind it. At 47%, nearly half of Agradi's point earners came back to buy again.
The rate comes down to visibility, which is why Love Loyalty embeds 20+ widgets natively across the storefront instead of keeping the program in one place:
The widgets live inside your theme rather than floating on top of it, so the program stays visible through the whole buying decision. That matters most on mobile, where floating elements tend to cover what a shopper is trying to read.
LoyaltyLion doesn't offer paid memberships on any published tier, so if you want to sell memberships, Love Loyalty is the only option of the two.
Love Loyalty's memberships also come with a checkout feature. A non-member reaches checkout and sees a one-click upsell: join for $20/year and get 10% off this order and every future one. If they tap yes, the membership is added and the benefits apply to the order they're placing right now. The membership pays for itself before the customer finishes paying, and applying benefits to the same order is exclusive to Love Loyalty.
Rubino, a Quebec footwear retailer with 28 physical stores and an online shop, built its membership program on this flow. Ninety days after launch, paid members had generated $630,000 in revenue, made up roughly 30% of total revenue, and were spending about 3x more than non-members.
About 90% of Rubino's memberships sell in-store, so POS enrollment had to be quick. Love Loyalty includes Shopify POS support from the $79/mo plan, with a lightweight widget that lets staff enroll a customer in seconds, quick enough to offer even with a line at the register. On LoyaltyLion, Classic-plan POS works for a single location, so a multi-store brand like Rubino would need Advanced or Plus.
The main reason merchants stay on an app they've outgrown is migration risk: nobody wants to lose customers' points in the move.
Two large migrations show it can be done safely. Agradi moved over one million customers off LoyaltyLion with balances intact and described the migration as fast. Yoggies, a Czech pet food brand, migrated 100,000+ customers with every point balance and tier status preserved, and their program now has a 97.3% participation rate.
Love Loyalty runs founder-led onboarding, and its merchants consistently report fast custom work. As Agradi put it: "whenever we needed some extra features, they were done in no time." LoyaltyLion offers support on every plan and dedicated CSMs and account managers on its more advanced plans.
Stage 1: Up to 500 orders/mo.What you need: points, a loyalty page, in-cart redemption, Klaviyo integration, and live chat plus email support. Enough to run a basic program without paying for features you won't use yet.The pick: Love Loyalty's $12/mo entry tier covers all of this. LoyaltyLion's cheapest plan at this volume is Classic at $199/mo.
Stage 2: Up to 2,000 orders/mo.What you need: VIP tiers, paid memberships, referrals, and Shopify POS if you sell in person.The pick: Love Loyalty's $79/mo mid-tier bundles all four into one published plan, with an onboarding manager and migration support included. LoyaltyLion's Classic at $249 to $349 treats VIP tiers as a paid add-on, limits POS to one location, and doesn't offer memberships.
Stage 3: Up to 10,000 orders/mo.What you need: everything from Stage 2, plus checkout extensions, B2B loyalty, and unlimited order volume so a strong month stops generating overage fees.The pick: Love Loyalty's $399/mo premium plan offers unlimited orders, checkout extensions, B2B, and a reduced 0.8% membership fee. LoyaltyLion lands on a custom quote that typically clears $1,500/mo.
Stage 4: Enterprise or Shopify Plus (10,000+ orders, 100,000+ customers).What you need: everything from Stage 3, plus migration support if you're moving off a legacy contract, and the capacity to move 100,000+ customer records without losing point balances or tier statuses.The pick: Love Loyalty's $399/mo premium plan with free migration support.
Still deciding which plan matches your stage? Schedule a free demo with Love Loyalty and get a personalized walkthrough of the features, integrations, and pricing for where your store is right now.
Pick Love Loyalty if you sell exclusively on Shopify. The $79/mo plan includes 2,000 orders with points, referrals, VIP tiers, paid memberships, and POS in one price, and the $399/mo Premium plan removes order limits for high-volume brands.
Pick LoyaltyLion if you'd rather have loyalty emails and campaign suggestions handled inside the app, run storefronts in 130+ languages, and have the budget for its higher plans, which include most of its features.
Book a free demo with Love Loyalty and get a walkthrough of points, VIP tiers, memberships, and POS set up for your store, with free migration support if you're moving off LoyaltyLion.
Love Loyalty. Its $79/mo plan includes points, VIP tiers, paid memberships, referrals, and Shopify POS, while LoyaltyLion starts at $199/mo.
For Shopify merchants, yes. It costs less, includes paid memberships LoyaltyLion doesn't offer, and redeems points in the cart on any Shopify plan.
Love Loyalty is cheaper at every volume. It's $12/mo against LoyaltyLion's $199/mo at 500 orders, $79/mo against $249 to $349 at 2,000 orders, and $399/mo with no order limit against unpublished prices above that.
Paid memberships, a 1-click membership upsell at checkout that applies benefits to the same order, and data stored in Shopify metafields instead of an external database.
Agradi called LoyaltyLion expensive and said connecting products took a lot of their team's time. After moving over a million customers to Love Loyalty, they reached a 47% redemption rate and $900k in loyalty revenue in under two months.
It's easy. Agradi migrated over a million customers from LoyaltyLion with point balances and VIP tiers intact, and their team called the move fast.
