Comparing Joy Loyalty and Love Loyalty? See which plan offer POS, VIP tiers, paid memberships, and B2B loyalty on each app, and what you'll pay.
You're picking a customer loyalty app for your Shopify store, and Joy and Love Loyalty both made your shortlist.
Both apps offer points, VIP tiers, referrals, and POS. Both list 30+ integrations. Both help you launch a loyalty program. What neither pricing page tells you upfront is which plan carries which feature, and what you pay to reach it. That gap is where the two apps separate.
I compared both apps' published pricing tables feature by feature, matching each one to the plan that includes it. The sections below cover what each plan costs, which features come with it, and where one app gives you more for the money.
Every shared feature costs less on Love Loyalty.
POS integration is the widest gap. Love Loyalty includes it at $12/mo. Joy includes it at $129/mo, on a plan built for 2,000 orders. A merchant with two stores and 300 orders a month pays Joy's $129 for POS alone.
VIP tiers and B2B loyalty cost $79/mo on Love Loyalty and $129/mo on Joy, both at 2,000 orders. Checkout extensions and API access cost $399/mo on Love Loyalty and $499/mo on Joy.
Paid memberships appear on Love Loyalty's $79/mo Growth plan whereas Joy's offers the same paid membership feature on its $129/mo plan.
Love Loyalty's $399/mo Plus plan includes unlimited orders with every feature, and unlimited integrations whereas Joy's Ultimate plan includes 7,000 orders for $499/mo and charges $5 per additional 100. So, a merchant at 20,000 orders a month pays only $399 on Love Loyalty, and $1,149 on Joy.
Love Loyalty suits you if you sell in-store, want memberships, or expect your order count to climb.
Joy Loyalty suits you if you want milestone rewards, a rule engine, or a headless storefront.
Love Loyalty's $12/mo Professional plan includes points, free product rewards, a dedicated loyalty page, and referrals at 500 orders a month.
Joy's $29/mo Essential plan includes free product rewards, free shipping redemption, a loyalty page, and 100 referrals at the same 500 orders. Joy caps free-plan referrals at 30 and goes unlimited at $129/mo.
Where customers redeem separates the two. Love Loyalty puts redemption in the cart from the free plan onward, so a customer applies points before checkout without leaving the page. Joy lists cart drawer redemption on Advanced at $129/mo, which means merchants on the $29 plan send customers elsewhere to redeem.
Redemption placement affects how many customers actually use their points. Swederm added redemption directly in the cart alongside product page placements showing points earned, and reached an 11.4% redemption rate within two months of launch.
Love Loyalty includes Shopify POS support on its $12/mo Professional plan. Joy lists its POS extension on Advanced at $129/mo.
Joy's Advanced plan is built for 2,000 orders a month, so a merchant with 300 orders and one physical store buys order capacity they won't use in order to get POS.
About 90% of Rubino's memberships sell across their 28 Quebec stores, so staff needed to enroll customers at the counter in seconds. A lightweight POS widget handles that, and benefits apply before the customer leaves.
Félix & Norton sells most of its cookies through physical boutiques, and staff upsell the Big Chunks Club membership with a single tap on Shopify POS. Members then use the same benefits online.
Love Loyalty includes VIP tiers on its $79/mo Growth plan at 2,000 orders. Joy includes its VIP tier system on Advanced at $129/mo, also at 2,000 orders.
Same feature, same order volume, $50/mo apart. Over a year that comes to $600.
Yoggies built a multi-tier structure based on total spend, where customers earn points at a rate set by their tier and redeem them as discounts, with gifts, event access, and birthday presents for their dogs on top. Their participation rate reached 97.3% and their redemption rate 82%.
Love Loyalty supports paid memberships from its $79/mo Growth plan. Customers pay a recurring fee for benefits that apply automatically, and a one-click upsell at checkout adds the membership to the order so the discount lands on that same purchase.
Joy's pricing table lists only offers paid memberships on its $129/mo plan.
Rubino sells a $20/year membership with 10% off every order, free shipping, free 90-day returns, and a free 180-day warranty. Members spent $630,000 in 90 days, roughly 3x what non-members spent.
Love Loyalty includes B2B loyalty and customer segments on its $79/mo Growth plan, so business buyers can earn and redeem on different rules than consumers. Joy includes its B2B tier system on Advanced at $129/mo.
Ironwear sells safety equipment to distributors and individual buyers, and each group responds to different incentives. Small buyers want the lowest price, while sales staff at distributors respond to gift cards and personalized perks, so the two segments needed separate earning and redemption rules. Their redemption rate reached 42% in Q4 2025, with 28% of online sales generated by loyalty members.
Joy includes a knowledge base and live chat on every plan, adds a dedicated account manager and personalized demo at $129/mo, and adds priority support, white-glove onboarding, and a design package at $499/mo.
Love Loyalty includes live chat on every plan including free, and adds founder-led onboarding, performance audits, and on-demand development on the $399/mo Plus plan.
Joy gives you a named account manager at $129/mo, which is $270 below where Love Loyalty's hands-on onboarding starts. If you want someone assigned to your account without paying enterprise prices, that's a real reason to pick Joy at the mid tier.
Love Loyalty includes migration support and has moved large accounts. Joy's pricing table doesn't list migration support on any of its four plans.
Yoggies moved over 100,000 customers from a previous loyalty system, and every accumulated point balance and tier status carried across. The system was ready in a few weeks.
Agradi moved over a million customers without losing point balances or tier status, and now runs 90,000 orders a month across seven country stores.
Love Loyalty's Professional plan costs $12/mo with POS, a loyalty page, points expiration, analytics, and 30+ integrations.
Joy's Essential plan costs $29/mo with a loyalty page, points expiration, analytics, and 100 referrals, but no POS.
The pick: Love Loyalty. You pay $17/mo less and get POS.
Love Loyalty's Growth plan costs $79/mo with VIP tiers, paid memberships, B2B loyalty, POS, and Apple and Google Wallet.
Joy's Advanced plan costs $129/mo with VIP tiers, B2B tiers, POS, milestone rewards, a rule engine, and a dedicated account manager.
The pick: Love Loyalty as you pay $50/mo less for a plan with paid memberships features..
At 5,000 orders, Joy's Advanced plan costs $129 plus $300 in overage, or $429/mo. Ultimate covers 7,000 orders at $499/mo.
At 5,000 orders, Love Loyalty's Growth plan costs $79 plus $450, or $529/mo. Plus covers unlimited orders at $399/mo.
The pick: Love Loyalty's $399 Plus plan. It costs $100/mo less than Joy's Ultimate, and the price stops moving from there.
Joy's Ultimate plan charges $5 per additional 100 orders past 7,000. At 20,000 orders that's $499 plus $650, or $1,149/mo. At 90,000 orders it's $499 plus $4,150.
Love Loyalty's Plus plan costs $399/mo at any order volume.
The pick: Love Loyalty. Agradi processes 90,000 orders a month and pays the same $399, whereas on Joy you pay upwards of $1000/mo.
Final thoughts
Joy's Advanced plan at $129/mo covers VIP tiers, B2B loyalty, paid memberships, and POS at 2,000 orders. Love Loyalty's Growth plan offers the same four features at the same volume for $79/mo. Migrating to Love Loyalty saves you $600 a year.
Joy's Ultimate plan at $499/mo covers 7,000 orders before overage starts. Love Loyalty's Plus plan at $399/mo includes checkout extensions, API access, on-demand development, and unlimited orders, so your bill holds steady as you grow.
Schedule a free call and launch a loyalty program with Love Loyalty. Bring your Joy configuration and the team will map your points, tiers, and rewards ahead of the switch.
Got questions? Ping me on LinkedIn.
If you're weighing other apps alongside Joy, we've compared LoyaltyLion and Yotpo the same way.
Yes, from its $129/mo Advanced plan. Love Loyalty includes POS from its $12/mo Professional plan.
Joy's Ultimate plan costs $499/mo for 7,000 orders, then $5 per additional 100. At 20,000 orders a month that comes to $1,149. Love Loyalty's Plus plan covers unlimited orders at $399/mo with no overage.
Joy charges $15 per additional 100 orders on Essential, $10 on Advanced, and $5 on Ultimate. Love Loyalty charges $15 per additional 100 on Growth, and its $399/mo Plus plan has no overage at any volume.
Yes, both cover 150 orders a month. Love Loyalty's includes points, referrals, and cart redemption. Joy's Starter plan includes points, notifications, a loyalty widget, pop-ups, and 30 referrals.
Love Loyalty, at $79/mo against Joy's $129/mo. Both plans cover 2,000 orders.
Joy lists Hydrogen headless support on its $499/mo Ultimate plan. Love Loyalty doesn't document headless support.
Yes, from its $79/mo Growth plan, with separate earning rules and segments for business customers. Joy includes its B2B tier system from $129/mo.
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