Every customer who doesn't come back is one you pay to acquire again, and every win-back discount is one you pay again on the next order. A loyalty app turns one-time buyers into repeat customers, since points, tiers, and member perks give them a reason to return on their own.
Hundreds of loyalty apps sit on the Shopify App Store, and nearly all of them offer points, referrals, VIP tiers, and a rewards page. What separates them is which plan unlocks each feature and how the price climbs as your monthly orders grow.
We ranked the 5 best loyalty apps for Shopify by which plan includes each feature and what that plan costs at your monthly order volume.
Why Loyalty Programs Matter for Fast-Growing Shopify Stores
Repeat customers carry more of the load as a brand grows:
Raising customer retention by 5% can lift profits by 25–95%
Loyalty program members generate 12–18% more revenue than customers who aren't members
81% of consumers say loyalty programs make them more likely to keep shopping with a brand
73% are more likely to recommend brands with good loyalty programs, and 67% switch brands to earn more points
Paid loyalty members are 60% more likely to spend more on a brand after subscribing
Best for: Mid-market Shopify brands that want an all-in-one loyalty app with VIP tiers, paid memberships, referrals, POS integration, Klaviyo flows, Apple and Google Wallet passes, and B2B loyalty
Love Loyalty is one of the highest-rated loyalty apps on Shopify, with a 5.0 rating from 371 reviews. It shows points, rewards, and member pricing across 20+ touchpoints, and customers redeem points in the cart without opening a widget.
Points balances, tiers, and memberships live in Shopify metafields, so loyalty widgets render with the page instead of waiting on an external API. The Growth plan adds VIP tiers, paid memberships, B2B programs, and Wallet passes, then the Plus plan removes the order cap entirely.
Love Loyalty is also the only all-in-one loyalty app that offers a points program, VIP tiers, paid memberships, referrals, POS, Klaviyo flows, B2B loyalty, and Apple and Google Wallet passes with unlimited orders in a single $399/mo subscription.
Key Features
Points program with in-cart redemption (no widget to open)
AI setup recommendations (points program setup and ongoing changes based on your store data)
VIP tiers with automatic upgrades (based on spend or points)
Paid memberships with a one-click upsell at checkout (benefits apply to the same order)
Referrals that reward both the referrer and the new customer
Shopify POS integration and B2B loyalty (in-store earning, separate rules per customer segment)
Klaviyo flows, Shopify Flow, and 30+ integrations
Apple and Google Wallet passes (points balance and tier on the customer's phone)
Pros
Native Shopify experience with data in metafields (widgets load instantly, no extra API calls)
Unlimited orders, checkout extensions, and API access at a flat $399/month
Checkout membership upsell that applies benefits to the same order (e.g., Rubino earns ~30% of revenue from paid members)
Free product rewards customers reach quickly (e.g., Swederm lets customers redeem 100 points for a hand cream, and the program drives 11% of total sales)
Migration tested past a million customers (e.g., Agradi)
Cons
Shopify only
+$15 per 100 orders above 2,000 at $79/month
1.8% membership transaction fee at $79/month (0.8% at $399/month)
Checkout extensions and API access start at $399/month
Pricing
Growth: $79/month for 2,000 orders (+$15 per 100 above), with VIP tiers, paid memberships, B2B programs, bonus campaigns, Wallet passes, POS, Klaviyo
Plus: $399/month for unlimited orders, with everything in Growth plus checkout extensions, API access, founder-led onboarding, performance audits, on-demand development
Growave combines loyalty, reviews, and wishlists in one app, with VIP tiers from $199/month. It's designed for stores that want those three tools from one vendor.
Key Features
Loyalty points and referrals with fraud protection
VIP program and store credit
Boost campaigns (bonus points events)
Photo reviews and Q&A
Wishlist with back-in-stock and on-sale emails
Gift cards
Shopify POS plus Klaviyo, Attentive, and Omnisend integrations
Checkout extensions and REST API (Plus)
Shopify Flow
Pros
Loyalty, reviews, and wishlists in one app
24/7 chat support from $199/month
Cons
+$15 per 100 orders above 1,500 at $199/month
Checkout extensions, REST API, and custom ways to earn start at $499/month
Three integrations at $199/month
No order limit starts at $999/month
Pricing
Growth: $199/month for 1,500 orders (+$15 per 100 above), with VIP program, store credit, gift cards, boost campaigns, three integrations
Plus: $499/month for 3,000 orders (+$10 per 100 above), with checkout extensions, REST API, custom ways to earn, customer success manager
Unlimited: $999/month for unlimited orders, with custom integrations, enterprise success manager
[Image: LoyaltyLion Loyalty Program on the Shopify App Store]
Best for: Brands that prefer custom-quoted loyalty pricing
Rating: 4.6 (542 reviews) | Price: From $199/mo–$1,999 (Custom Quote) | Free trial: 14 days
LoyaltyLion is a quote-based loyalty platform with points, referrals, and loyalty challenges. It's designed for brands that prefer custom pricing set by order volume.
Key Features
Points for on-site, off-site, and custom activities
Referrals that reward both the referrer and the friend
VIP and conditional tiers (Advanced, add-on on Classic)
Loyalty challenges and scheduled bonus points campaigns
Points on product pages
Shopify POS integration (multiple locations from Advanced)
Klaviyo, Attentive, and subscription integrations
RFM, CLV, and retention analytics
API and headless API access
Pros
API access on every paid plan
RFM and CLV analytics on every paid plan
Cons
Custom-quoted pricing from $199/month
VIP tiers are an add-on on Classic
Redeeming points at checkout requires Shopify Plus
Customizable loyalty pass is an add-on on every plan
Pricing
Classic: From $199/month for 500+ orders, with points, referrals, API access, onboarding manager
Advanced: Custom quote, with VIP tiers, loyalty challenges, points on product pages, multilingual translation, twice-yearly reviews
Plus: Custom quote, with automated LoyaltyLion Flows, advanced Klaviyo events, AI campaigns, quarterly reviews
Joy is a Shopify loyalty app with points, VIP tiers, and paid memberships on its $129/month plan. It's designed for stores that are fine with usage fees on orders above the plan cap.
Key Features
Points and engagement programs (social follows, milestone rewards)
VIP tier system and B2B tier system
Paid membership
Redemption in the cart drawer
POS extension
Apple and Google Wallet passes
Rule engine for custom earning logic
Shopify Flow and Shopify metafield integrations
Checkout extensions, APIs, and an AI Copilot MCP server (Ultimate)
Pros
VIP tiers and paid memberships on the $129/month plan
30-day refund on paid plans
Cons
+$10 per 100 orders above 2,000 at $129/month
Checkout extensions, APIs, and webhooks start at $499/month
Checkout extensions require Shopify Plus
Custom plan above 17,000 orders/month
Pricing
Advanced: $129/month for 2,000 orders (+$10 per 100 above), with VIP tiers, B2B tiers, paid membership, POS extension, Wallet passes, account manager
Ultimate: $499/month for 7,000 orders (+$5 per 100 above), with checkout extensions, APIs and webhooks, AI Copilot MCP server, multi-store support, white-glove onboarding
Best for: Brands already using other Yotpo products
Rating: 4.7 (968 reviews) | Price: From $199/mo–$1,999 (Custom Quote) | Free trial: No
Yotpo Loyalty is one module in Yotpo's retention suite, with earning rules for reviews and SMS sign-ups. It's designed for brands already using other Yotpo products.
Key Features
Points for purchases, reviews, and photo or video reviews
Social and SMS earning rules (Instagram follow, SMS sign-up)
Goal spend and punch card campaigns
Referral program with fraud prevention
Rewards page builder and redemption at checkout
VIP tiers and custom actions (Premium)
Klaviyo and Recharge integrations
ROI and loyalty performance dashboards
Shopify POS integration
Pros
Points for reviews and photo reviews
Redemption at checkout on Pro
Cons
VIP tiers, free product redemption, and custom rewards start on Premium (custom quote)
Usage fees on orders above 500 at $199/month
Onboarding manager and customer success manager start on Premium
Pricing
Pro: From $199/month for 500 orders (usage fees above), with social and review earning rules, points expiration, checkout redemption, Klaviyo, live chat
Loyalty is one of the few growth levers that compounds, since every repeat order comes from a customer you've already paid to win. The right app makes it easy to reward customers, and the right plan makes it affordable to keep rewarding them as your orders grow.
If you process more than 2,000 orders a month and want points, VIP tiers, paid memberships, referrals, POS, Klaviyo flows, Wallet passes, and B2B loyalty on one flat plan, choose Love Loyalty App.
If you want to retire separate reviews and wishlist apps, choose Growave: Loyalty & Wishlist.
If you want a custom quote with twice-yearly performance reviews on the Advanced plan, choose LoyaltyLion Loyalty Program.
If you want AI agent tools like an MCP server on the $499/month Ultimate plan, choose Joy Loyalty Program & Rewards.
If you already run Yotpo reviews or SMS and want loyalty from the same vendor, choose Yotpo: Loyalty Rewards Program.
1. What is the best loyalty app for fast-growing Shopify brands?
Love Loyalty is the best loyalty app for fast-growing Shopify brands. It runs points, VIP tiers, paid memberships, referrals, POS, Klaviyo flows, Apple and Google Wallet passes, and B2B loyalty in one install, with unlimited orders at $399/month. It stores balances and tier status in Shopify metafields, so widgets render with the page instead of waiting on an external API.
2. What does a Shopify loyalty app do?
A Shopify loyalty app rewards customers with points, perks, or discounts when they buy again, refer friends, or engage with your brand. The best ones add VIP tiers, paid memberships, POS support, and Klaviyo flows. They also show rewards on product pages and in the cart, where customers make decisions.
3. Do Shopify loyalty apps support Apple and Google Wallet passes?
Not all of them. Love Loyalty includes Wallet passes from $79/month, and Joy includes them from $129/month. LoyaltyLion offers a customizable loyalty pass as an add-on.
4. Can I charge customers for a loyalty membership?
Yes. A paid membership charges a recurring fee for always-on perks like member pricing and free shipping. It matters because paid members are 60% more likely to spend more on a brand after subscribing.
5. What is the difference between points and VIP tiers?
Points reward each purchase or action with a balance customers spend on rewards. VIP tiers reward cumulative spend with a status level that unlocks ongoing perks. The best loyalty apps run both, so every customer earns and your top spenders get more.
