If you run your loyalty program on CWILL Loyalty (formerly Loloyal and TrustWILL), you've probably hit at least one of these limits:
Below, five Shopify loyalty apps are measured against those gaps. Each entry shows the plan that unlocks what you need, the monthly price at 2,000, 5,000, and 10,000 orders, and where the app falls short.
For most Shopify stores, Love Loyalty is the best CWILL Loyalty alternative. Its $79/month Growth plan covers 2,000 orders with VIP tiers, paid memberships, B2B loyalty, Shopify POS, Klaviyo flows, and Apple and Google Wallet passes, where CWILL Loyalty's Growth plan costs $169/month at the same volume without memberships, wallet passes, or B2B. Because Love Loyalty keeps its data in Shopify metafields, the program renders with the page instead of after it.
AppBest forPrice at 2,000 ordersVIP tiers fromShopify POS fromFree trialRatingLove LoyaltyEnterprise Shopify Plus brands looking for one all-in-one loyalty app covering VIP tiers, paid memberships, referrals, POS, Klaviyo flows, Apple and Google Wallet passes, and B2B loyalty, with a fast, native Shopify experience$79/month$79/monthEvery paid plan14 days5.0 (371)LoyaltyLionBrands that want their rewards page built for them, with an onboarding manager$349/monthAdd-on on Classic$199/month, one location14 days4.6 (542)Kangaroo LoyaltyRetailers who sell through Lightspeed or other non-Shopify POS systems$399/month$199/month$199/monthNo4.9 (56)Toki LoyaltyMulti-store brands that want paid memberships under one shared loyalty program$199/monthEvery planEvery plan14 days4.9 (95)Yotpo LoyaltyBrands whose reviews and SMS already run on Yotpo$399/monthPremium, custom quoteEvery plan14 days4.7 (968)CWILL LoyaltyStores already using CWILL's reviews, order tracking, or help desk apps$169/monthGrowth planEvery paid plan14 days4.9 (813)
CWILL Loyalty spreads its features across Starter, Growth, and a custom Plus plan, and a few loyalty features aren't on any of them. Every cell shows the lowest monthly plan where each app offers the feature.
FeatureCWILL LoyaltyLove LoyaltyLoyaltyLionKangaroo LoyaltyToki LoyaltyYotpo LoyaltyVIP tiersGrowth$79Add-on on Classic$199Every planPremium, custom quoteShopify POSEvery paid planEvery paid plan$199, one location$199Every planEvery planApple and Google Wallet passesNot listed$79Paid add-onNot listedPaid plansNot listedPaid membershipsNot listed$79Not listedNot listedPaid plansNot listedB2B loyaltyNot listed$79Not listedNot listedNot listedNot listedKlaviyoGrowthEvery paid plan$199 (advanced events add-on)$199Every planPro, $199Checkout extensionsPlus, from $599$399$199, Shopify Plus stores only$199Plan not statedPro, $199API accessPlus, from $599$399$199Not listedPlan not statedWebhooks on Pro, $199Unlimited ordersNo, custom above 3,000$399No, custom quoteNo, $0.20 per order past 1,000No, custom above 5,000No, Enterprise above 5,000
CWILL Loyalty's two jumps are Growth, which holds VIP tiers, the loyalty page, and Klaviyo, and Plus, which holds checkout extensions and API access at a quoted price. LoyaltyLion starts Classic at $199 and sells VIP tiers and wallet passes as add-ons. Kangaroo Loyalty has one $199 plan that adds $0.20 per order. Toki Loyalty charges $0.15 for each order past a plan's limit. Yotpo Loyalty keeps VIP tiers on its quoted Premium plan.
On Love Loyalty, Growth at $79 already includes VIP tiers, paid memberships, B2B programs, Klaviyo flows, and wallet passes, and Shopify POS comes with every paid plan. The $399 plan is the only other step, adding checkout extensions, API access, and unlimited orders.
Read: Best Shopify Loyalty App Features to Build Customer Loyalty
CWILL Loyalty is well reviewed, so merchants who switch usually do it over features it doesn't carry and how it prices past 3,000 orders.
This is why Shopify merchants turn to CWILL Loyalty alternatives with memberships, wallet passes, and B2B loyalty built in, and a published price above 3,000 orders.
The plan that fits at 2,000 orders often isn't the one you'll be paying for after a busy season. This table gives each app's cheapest monthly plan at three volumes, and you can read the full picture of how much a Shopify loyalty program costs.
Monthly orders2,0005,00010,000Love Loyalty$79$399$399CWILL Loyalty$169, GrowthFrom $599, PlusFrom $599, PlusLoyaltyLion$349, ClassicCustom quoteCustom quoteKangaroo Loyalty$399$999$1,999Toki Loyalty$199$599Custom quoteYotpo Loyalty$399, Pro$699, ProCustom quote
How we calculated it:
Love Loyalty is the lowest price at 2,000, 5,000, and 10,000 orders. At 5,000 orders, CWILL Loyalty's Plus plan starts at $599, which is $200 more than Love Loyalty's unlimited plan.
The five CWILL Loyalty alternatives below were chosen for Shopify stores in 2026 on monthly cost at real volumes, plan-by-plan features, platform reliability, and support quality:
Best for: Enterprise Shopify Plus brands looking for one all-in-one loyalty app covering VIP tiers, paid memberships, referrals, POS, Klaviyo flows, Apple and Google Wallet passes, and B2B loyalty, with a fast, native Shopify experience
Rating: 5.0 (371 reviews) | Price: $12–$399/month | Free trial: 14 days
Love Loyalty is the best CWILL Loyalty alternative for Enterprise Shopify Plus brands looking for one all-in-one customer loyalty app that covers points, VIP tiers, paid memberships, referrals, POS, Klaviyo flows, Apple and Google Wallet passes, and B2B loyalty.
It's made only for Shopify and holds the Built for Shopify badge. It's also the only loyalty app that keeps points balances, tier status, and membership data directly in Shopify metafields, giving faster, native performance across 20+ storefront touchpoints with no reliance on an external API.
Paid memberships, VIP tiers, Apple & Google Wallet passes, and B2B loyalty with separate rules per wholesale segment all sit on Love Loyalty's Growth plan, at $79/month for up to 2,000 orders. CWILL Loyalty lists VIP tiers on Growth, but none of the other three on any plan.
Shopify POS and Klaviyo flows are part of every paid plan.
Checkout extensions and API access come on the $399 plan with unlimited orders, so you get both at a published price instead of a Plus quote.
Key features
Pros
Cons
Read: Best Shopify Loyalty Apps for Black Friday Cyber Monday
Best for: Brands that want their rewards page built for them, with an onboarding manager
Rating: 4.6 (542 reviews) | Price: From $199/mo–$1,999 (Custom Quote) | Free trial: 14 days
LoyaltyLion is a loyalty platform that sets up your rewards page and pairs you with an onboarding manager on paid plans. It's designed for brands that prefer a managed launch over building the program themselves.
Key features
Pros
Cons
Best for: Retailers who sell through Lightspeed or other non-Shopify POS systems
Rating: 4.9 (56 reviews) | Price: $199/month | Free trial: No
Kangaroo Loyalty runs one loyalty program across Shopify, Lightspeed, and other point-of-sale systems. It's designed for retailers with stores on more than one POS.
Key features
Pros
Cons
Best for: Multi-store brands that want paid memberships under one shared loyalty program
Rating: 4.9 (95 reviews) | Price: From $199/month at 2,000 orders | Free trial: 14 days
Toki Loyalty brings points, VIP tiers, paid memberships, and wallet passes together, with one program shared across stores. It's designed for brands that run more than one Shopify storefront.
Key features
Pros
Cons
Best for: Brands whose reviews and SMS already run on Yotpo
Rating: 4.7 (968 reviews) | Price: From $199/mo–$1,999 (Custom Quote) | Free trial: 14 days
Yotpo Loyalty is a points and referrals program that works alongside Yotpo's reviews and SMS tools. It's designed for brands that already use Yotpo for retention marketing.
Key features
Pros
Cons
CWILL Loyalty can still be the better choice when:
Switch when you need paid memberships, wallet passes, B2B loyalty, or checkout extensions and API access at a published price.
Love Loyalty's team handles migrations at scale. Yoggies, a pet food brand, moved more than 100,000 customers to Love Loyalty with points and tiers intact, and was live within a few weeks (read the Yoggies story).
Read: Best Joy Loyalty Alternatives
Here's the short version:
Love Loyalty is the best CWILL Loyalty alternative for most Shopify stores, but which app suits you depends on what's missing from CWILL for your store.
Switching from CWILL Loyalty? Book a Love Loyalty demo and the team will map your tags, translations, and balances with you.
1. What is the best CWILL Loyalty alternative in 2026?
Love Loyalty is the best CWILL Loyalty alternative in 2026. It runs natively on Shopify with loyalty data in metafields, and adds the paid memberships, wallet passes, and B2B loyalty CWILL doesn't list, starting on its $79/month plan.
2. Is CWILL Loyalty the same as Loloyal and TrustWILL?
Yes. CWILL Loyalty & Referrals was previously called Loloyal and later TrustWILL Loyalty. It's built by CWILL, the team behind CWILL's reviews, order tracking, and returns apps.
3. Is Love Loyalty cheaper than CWILL Loyalty?
Yes, from 2,000 orders up. Love Loyalty costs $79/month at 2,000 orders and $399/month for unlimited orders. CWILL Loyalty costs $169 at 2,000 orders, and above 3,000 orders its Plus plan is quoted from $599.
4. Which CWILL Loyalty alternative suits Shopify Plus brands?
For Shopify Plus brands, Love Loyalty is the strongest CWILL Loyalty alternative. Its $399/month plan covers unlimited orders, checkout extensions, API access, founder-led onboarding, performance audits, and on-demand development.
5. How much does CWILL Loyalty cost at 2,000 orders?
CWILL Loyalty costs $169/month at 2,000 orders on its Growth plan, which includes VIP tiers and Klaviyo. Growth tops out at 3,000 orders ($229/month), and Plus is priced by quote from $599/month.
6. Which CWILL Loyalty alternatives have paid memberships?
Not all of them. Love Loyalty includes paid memberships on its $79/month plan, and Toki Loyalty includes them on its paid plans. On Love Loyalty, a shopper who joins at checkout gets the member discount on that same order.
7. Which CWILL Loyalty alternatives include Apple and Google Wallet passes?
Love Loyalty includes them on its $79/month plan, Toki Loyalty on its paid plans, and LoyaltyLion sells them as an add-on. Wallet passes keep points and tier on the customer's phone, ready to show in store.
8. Can I move my CWILL Loyalty program to Love Loyalty?
Yes. Love Loyalty's team moves point balances and tier statuses across, and migration is free on the Growth and Plus plans. Note the tags and translations CWILL uses first, as covered in the steps above.
