Yotpo and Growave are both loyalty apps built for Shopify stores that want more than a basic points program. Both offer points, referrals, rewards, VIP tiers, and other tools to help merchants build a stronger loyalty program.
But choosing between them isn't just about the feature list. Pricing, customization, Shopify integration, ease of use, integrations, and support can make one a much better fit than the other.
In this article, I'll compare Yotpo and Growave across all of these areas, including what each platform actually costs at 500, 2,000, and 5,000+ orders per month, what you get at each pricing level, and why Love Loyalty is a better choice for Shopify stores that want more features, flexibility, and value from their loyalty program.
Yotpo: Worth it if you want built-in fraud prevention and social earning campaigns from day one. However, its $199/month Pro plan only covers 500 orders, and VIP tiers require a separate custom quote on the Premium tier.
Growave: A reasonable mid-market option if you want VIP tiers without a custom quote. Its Growth plan starts at $199/month for 1,500 orders, and overage adds up fast once you're past that.
Love Loyalty is the best Shopify loyalty app for stores that want VIP tiers, referrals, and paid memberships together at a fixed, published price starting at $79/month for 2,000 orders, without the overage costs or custom quotes either Yotpo or Growave require to get full functionality.
I've compared both Yotpo and Growave across the areas that matter most when choosing a Shopify loyalty app for your store.
Now let's get into the details.
Most loyalty app pricing looks straightforward until you factor in order limits, overage fees as your order volume grows, and which features are actually included at each tier.
Here's the real cost breakdown.
At 500 orders a month, you're paying:
Growave and Love Loyalty are close at the entry tier. Yotpo charges over 13 times Love Loyalty's price for the same 500 orders, with VIP tiers unavailable on its Pro plan at any price point.
This is where the value gap gets obvious.
At 2,000 orders a month, you're paying:
Love Loyalty at $79/month gives you 2,000 orders, VIP tiers, paid memberships, B2B loyalty, and POS support, all at a fixed price. Growave includes VIP tiers at this volume too, but at over three times the cost once overage is factored in. Yotpo costs more than both and still doesn't include VIP tiers as standard functionality on any published plan.
At this tier, you're paying:
Love Loyalty's premium tier is the only one with fixed, published pricing at this level: $399/month, unlimited orders, no overage. Growave and Yotpo both climb well past that once overage or usage fees are factored in, and neither includes paid memberships at any price.
At this volume, Growave's flat Unlimited plan becomes the more predictable option over staying on Plus with overage, but it still costs over twice what Love Loyalty charges for the same unlimited coverage. Yotpo's usage-based pricing keeps climbing with volume, and VIP tiers still require a separate custom quote on top of whatever this comes to.
Let's say you're running a growing Shopify store processing 2,000 orders a month, and you want VIP tiers, referrals, and paid memberships for your loyalty program.
With Love Loyalty: $79/month for 2,000 orders, with VIP tiers, referrals, POS support, and paid memberships all included.
With Growave: roughly $274/month once overage is added at this volume, with VIP tiers, referrals, and POS support included, but no paid membership option at any tier.
With Yotpo: roughly $399/month for the same 2,000 orders, with referrals and POS support included, but VIP tiers still require a separate custom quote on the Premium tier, on top of what you're already paying.
Both platforms cover core points and referral functionality. VIP tiers are the exception: Growave includes them at $199/month, while Yotpo doesn't include them on any published plan, only as a custom quote on its Premium tier.
Yotpo's Pro plan includes points, referrals with built-in fraud prevention, and social earning campaigns like following on Instagram or leaving a review. Birthday and anniversary rewards are also included at this tier.
VIP tiers aren't available on Pro at any price. To get VIP tiers, a merchant needs Yotpo's Premium tier, which is custom-quoted rather than published.
Growave's Entry plan covers points, referrals with fraud protection, nudges, and email campaigns. VIP tiers, points expiration, gift cards, and store credit all arrive at the $199/month Growth plan.
Love Loyalty includes VIP tiers, referrals, and paid memberships together starting at $79/month, the price where Growave only unlocks VIP tiers and Yotpo still requires a custom quote to get there at all.
At $79/month, you get:
Neither Yotpo nor Growave bundles all of that together at a single, published price point.
Yotpo and Growave take different approaches to Shopify integration: Yotpo supports Shopify alongside other e-commerce platforms and leans on no-code campaign templates, while Growave's customization deepens at its higher, pricier tiers.
Yotpo lets a merchant launch a program using ready-made templates without a developer, with brand colors and fonts configurable through the admin. Yotpo also serves brands on other e-commerce platforms, so its deepest integration work isn't built exclusively around Shopify's data model.
Growave's dedicated loyalty page design and custom ways to earn points don't arrive until the Plus plan, so deeper customization is gated behind a higher price rather than included from the start.
Love Loyalty is built exclusively for Shopify. That's a structural choice, and it shows up in how the app performs.
What that means in practice:
Neither Yotpo nor Growave offers paid membership functionality at any tier. That's the option for a customer to pay upfront for ongoing benefits like free shipping or a standing discount. A merchant who wants that model has to run it through a separate app on either platform.
Yotpo doesn't offer paid membership functionality on Pro, Premium, or Enterprise. A merchant wanting an annual membership program would need a separate subscription app run alongside Yotpo.
Growave doesn't offer paid memberships at any tier either, including its flat-rate Unlimited plan.
Love Loyalty includes paid memberships starting at $79/month, with a 1.8% transaction fee that drops to 0.8% at $399/month.
A merchant sets the benefits, whether that's a percentage discount, free shipping, early access, or bonus points, and customers pay upfront to unlock them. That's a retention model built around predictable revenue rather than hoping a one-time buyer comes back.
Yotpo's support access broadens as you move up in plan tier, which matters most the moment a customer can't redeem a reward and every minute of downtime costs trust.
Yotpo's Pro plan includes 24/7 live chat support. Lower-tier access isn't published, since Yotpo's entry-level offering doesn't carry the same support commitment as Pro.
Growave includes chat support on every plan.
Love Loyalty includes live chat and email support on every plan, including Free. On the Growth and Plus tiers, that expands to founder-led onboarding, performance audits, and on-demand development, support that scales with the plan rather than gating basic responsiveness behind a higher tier.
Both platforms are built for no-code setup, but they differ on how much VIP tier configuration costs before you can even start: Growave includes it in the Growth plan's price, while Yotpo requires a separate sales conversation first.
Yotpo's setup uses ready-made templates and requires no developer work. Getting VIP tiers live specifically requires going through Yotpo's Premium custom-quote process before configuration can even begin.
Growave's core setup, points and referrals, is available from the Entry plan, but VIP tiers and deeper customization require moving up to Growth or Plus before that configuration work can start.
Love Loyalty is designed to be configured once and managed easily from there. Because it's built exclusively for Shopify, its settings map directly to Shopify's native functionality rather than translating from a multi-platform system. Adjusting VIP tier thresholds, adding a reward, or changing where a widget appears takes a few clicks, with live chat support available starting on the $12/month Professional plan.
Yotpo and Growave both connect to standard Shopify marketing tools, but the depth and cost of those integrations differ by plan.
Yotpo connects loyalty data to Klaviyo, Attentive, and Gorgias, letting a merchant trigger emails and texts based on point events and manage loyalty accounts directly from a support admin.
Growave's integration list expands with plan tier, with custom integrations specifically reserved for the Unlimited plan at $999/month.
Love Loyalty stores all loyalty data in Shopify metafields, which makes it accessible to other Shopify apps without a custom API integration. Because there's no external database being queried, integrations like Klaviyo, email marketing, and POS all read from the same native Shopify data rather than syncing between two separate systems.
Neither Yotpo nor Growave makes VIP tiers and paid memberships as accessible as Love Loyalty does. Growave requires its $199/month Growth plan, with overage costs that climb fast past 1,500 orders. Yotpo requires a custom quote on top of what you're already paying for Pro.
That's where Love Loyalty wins. It includes VIP tiers, referrals, paid memberships, POS support, and B2B loyalty together starting at $79/month, with fixed, published pricing at every tier and unlimited orders for only $399/mo. No overage surprises, no custom quotes, no sales call required.
Yes. Love Loyalty supports migrating existing customer data, including points balances, at scale, and has handled migrations from other platforms tested at over a million customers.
Yotpo starts at $199/month with VIP tiers requiring a separate custom quote. Growave starts at $15/month but needs its $199/month Growth plan for VIP tiers, with overage adding up quickly past 1,500 orders. Love Loyalty includes VIP tiers, referrals, and paid memberships together at $79/month.
Love Loyalty includes paid memberships starting at $79/month. Neither Yotpo nor Growave offers paid membership functionality at any tier.
Love Loyalty stores all loyalty data in Shopify metafields and doesn't rely on external API calls to load that data, a structural difference from platforms that query an external database.
Yes. Love Loyalty integrates with Shopify POS for both online and in-store transactions, starting on the $12/month Professional plan.
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