A feature-by-feature comparison of what each plan includes, what it costs to unlock it, and where the two apps genuinely differ.
You're either a Smile.io customer deciding whether to switch, or you're comparing loyalty apps before choosing your first one. Either way, this guide will help you make the right decision.
Smile.io and Love Loyalty both offer points, VIP tiers, referrals, and POS. Both carry the Built for Shopify badge. Both have strong reviews. But they don't show you which plan bundles which feature and what it costs to unlock it. That's where the two apps differ.
I compared both Smile.io and Love Loyalty's published pricing pages and case studies, and mapped every feature to the plan that includes it.
The sections below break down what each plan costs, which features you get, and where one app offers better value than the other.
Love Loyalty is cheaper than Smile.io at every paid tier, and each of its plans includes more features. Its $12/mo plan includes POS support and 30+ integrations that Smile.io doesn't include until $79.
At $79, Love Loyalty already includes VIP tiers, paid memberships, and B2B loyalty, at up to 2,000 orders whereas Smile.io doesn't add VIP tiers until $199.
Smile.io's pricing then jumps straight from $199 to $999, with nothing in between. A merchant who outgrows the $199 tier having 2500 orders has no smaller upgrade to take, just a $999/mo commitment or a custom quote above 7,500 orders.
Love Loyalty's $399 plan avoids that jump entirely: it includes every feature and unlimited orders, for less than 60-70% what Smile charges at that tier.
Love Loyalty: best if you want VIP tiers, paid memberships, POS, and B2B loyalty bundled into one plan without a forced upgrade for any single feature.
Smile.io: best if you're under 200 orders and want a free plan to test with, or if its larger library of pre-built reports matters more to you than paid memberships.
Love Loyalty's $12/mo Professional plan includes points, free product rewards, a dedicated loyalty page, and referrals, at up to 500 orders a month. Customers redeem points in the cart in two steps.
Smile.io's $15/mo Essential plan includes similar features at the same volume: free product rewards, a dedicated loyalty page, and on-site nudges reminding customers to redeem. Referrals on Smile's side are actually included one tier lower, on the free plan.
Both apps put referrals on their free plan, so a merchant testing either one before paying gets the same starting point. The gap opens once you're ready to pay: Love Loyalty's $12/mo adds POS and 30+ integrations at that price, features Smile doesn't include until later tiers.
Neither app documents "redeem at checkout" as a distinct feature at this price range. Love Loyalty's redemption method is cart-based at every tier below Plus. Smile names checkout redemption specifically, but not until its $199/mo Growth plan.
Smile.io includes POS support on its free plan, at up to 200 orders a month, no payment required.
Love Loyalty doesn't include POS until its $12/mo Professional plan.
A merchant running a small in-store program who wants to test POS enrollment before committing to a paid plan can do that on Smile and can't on Love Loyalty. Once you're past the free tier and paying for either app, POS is included from $12/mo on Love Loyalty and $15/mo Essential (or free) on Smile, so the gap only matters if you're specifically weighing the free plans against each other.
Love Loyalty includes VIP tiers on its $79/mo Growth plan, at up to 2,000 orders a month. Tiers are based on spend or points earned, and each tier up unlocks bigger benefits: free items, early access, or a higher earning rate — the kind of structure that helps increase repeat purchase rate over time.
Smile.io doesn't add VIP tiers until Growth, at $199/mo for up to 2,500 orders.
That's a $120/mo difference for the same feature. VIP tiers are the feature that decides which plan you're paying for on either app, since it's the first meaningfully "advanced" feature on both sides.
Love Loyalty supports paid memberships from its $79/mo Growth plan, at a 1.8% transaction fee. The fee drops to 0.8% on the $399/mo Plus plan. Members pay a yearly or monthly fee for always-on benefits like a percentage discount or free shipping, and those benefits apply automatically in the cart and at checkout.
Smile.io's published plans, all six of them, include points, referrals, VIP tiers, nudges, and bonus events. None include a membership product.
If a paid membership program is part of your plan, Smile.io doesn't have a tier that sells it, at any price.
Love Loyalty lists 30+ integrations from its $12/mo Professional plan, including Klaviyo and Omnisend for email and SMS, Judge.me for reviews, and Recharge for subscriptions.
Smile.io includes integrations in stages: none on the free plan, 1 on Essential ($15/mo), 2 on Standard ($79/mo), and unlimited starting at Growth ($199/mo).
A merchant on Smile's Standard plan who wants a third integration has to move to Growth first, adding $120/mo to get there. Love Loyalty doesn't have that upgrade path, because the integration count doesn't climb by plan — every integration partner is available from day one.
Love Loyalty's Professional plan offers comprehensive analytics and reporting on all its plans with no cap whereas Smile offers 10 on Free, 15 on Essential, 20 on Standard, 25 on Growth, 30+ on Plus.
Love Loyalty includes B2B loyalty on its $79/mo Growth plan, letting merchants set different earning rules, rewards, and tiers for business customers separate from consumer ones. Smile.io has no B2B feature on any of its six price points.
Love Loyalty includes migration support from its $79/mo Growth plan. The team has migrated large accounts before.
Agradi moved over a million customers onto Love Loyalty from a previous platform without losing point balances or tier status, with customer data handled in line with our privacy policy throughout the move. Other merchants who've made the switch include Biscuiteers, Ironwear, Rubino, Swederm, The Big Chunks Club by Felix Norton, and Yoggies.
Smile.io lists a "migration and launch plan" only at Plus-tier feature, starting at $999/mo.
Love Loyalty's Professional plan ($12/mo, 500 orders) already includes POS and 30+ integrations.
Smile's Essential plan ($15/mo, 500 orders) includes a loyalty page and nudges, with 1 integration.
The pick: Love Loyalty. Lower price, more orders included, and POS and integrations that Smile doesn't include until later tiers.
Love Loyalty's Growth plan ($79/mo) bundles VIP tiers, paid memberships, B2B loyalty, and POS at 2,000 orders.
Smile's Standard plan, same price ($79/mo), still doesn't include VIP tiers, paid memberships, and caps at 1,000 orders.
The pick: Love Loyalty. It offers both VIP tiers + 1000 more orders included.
$199/mo. Smile's Growth plan finally includes VIP tiers and checkout redemption, at 2,500 orders and still doesn’t offer paid memberships.
Love Loyalty offers the same value at $79/mo plan + paid memberships feature with up to 2000 orders, and $15 overage for every 100 orders after that.
The pick: stay on Love Loyalty's $79 Growth plan. It already included VIP tiers one price point earlier, so there's no reason to pay more.
Smile's Plus plan jumps here directly from $199 to $999/mo with nothing in between. It includes 7,500 orders on annual billing, migration support, priority support, and API access.
Love Loyalty's $399/mo plan includes unlimited orders, API access, Checkout Extensions, founder-led onboarding, and performance audits.
The pick: Love Loyalty's $399 plan. It includes paid memberships, B2B support, checkout extensions and performance audits that Smile's Plus tier doesn't list, and costs less than 40% of Smile's $999, with no order cap to hit later.
Smile's top tier is quote-based with unlimited orders. Love Loyalty offers the same value on the $399/mo Plus plan regardless of volume or revenue.
The pick: Love Loyalty, it is better suited for enterprise Shopify Plus brands and only costs $399/mo for unlimited orders, unlimited features, and complete migration support with founder led onboarding.
Agradi migrated over a million customers onto Love Loyalty from a previous platform without losing point balances or tier status, and now handles up to 90,000 orders a month across seven countries. Their point redemption rate sits at 47%, against a lower rate on their previous Loyalty program app.
Book a demo and bring your current Smile.io setup, and the team will map your existing points, tiers, and rewards before you switch. If you're also weighing LoyaltyLion, see how the two compare.
Both apps offer a free plan to test with. Love Loyalty's $12/mo plan already includes POS and 30+ integrations, features Smile doesn't add until later tiers.
When you're ready for VIP tiers or memberships, they're on the next plan up, not a forced jump to a higher tier for one feature. Not sure where to start? Our guides on how to build a loyalty program on Shopify and how to choose an ecommerce rewards platform can help, or browse our full roundup of the best Shopify loyalty and rewards apps.
Schedule a free demo to see the setup on your own store before you launch.
Yes, both. Love Loyalty's free plan includes up to 150 orders a month with points, referrals, and cart redemption. Smile.io's free plan includes up to 200 orders and also includes POS support, which Love Loyalty doesn't add until its $12/mo plan.
Love Loyalty. Its $79/mo plan includes points, VIP tiers, paid memberships, referrals, B2B loyalty, and POS, while Smile.io charges $199/mo for the plan that first includes VIP tiers.
No. Smile.io doesn't offer paid memberships. Only, Love Loyalty offers paid memberships from its $79/mo plan at a 1.8% fee, dropping to 0.8% on the $399/mo plan.
Only, Love Loyalty offers paid memberships from its $79/mo plan at a 1.8% fee, dropping to 0.8% on the $399/mo plan.
No. None of Smile's six plans include it. Love Loyalty includes B2B loyalty from its $399/mo Plus plan.
Yes, Love Loyalty offers a Shopify POS connection in its $12/mo plan.
Smile.io charges $20 per additional 100 orders on its Growth plan and $5 per additional 100 on Plus. Love Loyalty charges $15 per additional 100 orders on its Growth plan, and its $399/mo Plus plan has no coverage at any volume.
There's a gap in Smile's pricing between $199/mo and $999/mo, with nothing in between. Its Growth plan caps at 2,500 orders for $199/mo. The next plan up, Plus, jumps straight to $999/mo on annual billing for up to 7,500 orders. Above that, pricing moves to a custom Enterprise quote. Love Loyalty's is a cheaper alternative to Smile.io and offers unlimited orders, and unlimited features for only $399/mo.
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